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Updated In 2024, The Complete Guide to Social Media Image Optimization Aspect Ratios and More
The Complete Guide to Social Media Image Optimization: Aspect Ratios and More
An Up-to-date Guide to Social Media Aspect Ratio
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.
In this article
01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)
02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)
03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)
04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)
Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?
Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.
Part 2 Why is It Important to Get Social Media Video Sizes Right?
When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:
● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.
● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.
● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.
● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.
Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?
It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:
01Instagram
Instagram videos get a special reach so it is worth to say that these videos are a must invest.
● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.
● Minimum width: The minimum width must be around 600 by 600p.
● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.
● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.
02Facebook
Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.
● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.
● Minimum width: It must be minimum 600p.
● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.
● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.
03YouTube
YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.
● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.
● Minimum width: YouTube allows a minimum width of 426 by 240p.
● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.
● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.
04LinkedIn
● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.
● Minimum width: The minimum width accepted for LinkedIn videos is 360p.
● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.
05Snapchat
● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.
● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.
● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.
06Twitter
Twitter allows horizontal and vertical videos. Here are the required assets for them:
● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.
● Minimum width: It must be 32 by 32 pixels.
● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.
● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.
07Pinterest
● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.
● Minimum width: It should be not more than 240p.
● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.
● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.
08TikTok
TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.
● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.
● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.
● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.
● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.
Part 4 5 Tips for Creating Better Vertical Videos for Social Media
Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:
Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.
Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.
Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.
Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.
Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:
For Win 7 or later (64-bit)
For macOS 10.12 or later
● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.
● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.
Key Takeaways from This Episode
● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.
● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.
● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.
These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.
In this article
01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)
02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)
03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)
04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)
Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?
Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.
Part 2 Why is It Important to Get Social Media Video Sizes Right?
When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:
● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.
● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.
● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.
● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.
Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?
It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:
01Instagram
Instagram videos get a special reach so it is worth to say that these videos are a must invest.
● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.
● Minimum width: The minimum width must be around 600 by 600p.
● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.
● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.
02Facebook
Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.
● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.
● Minimum width: It must be minimum 600p.
● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.
● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.
03YouTube
YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.
● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.
● Minimum width: YouTube allows a minimum width of 426 by 240p.
● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.
● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.
04LinkedIn
● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.
● Minimum width: The minimum width accepted for LinkedIn videos is 360p.
● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.
05Snapchat
● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.
● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.
● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.
06Twitter
Twitter allows horizontal and vertical videos. Here are the required assets for them:
● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.
● Minimum width: It must be 32 by 32 pixels.
● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.
● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.
07Pinterest
● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.
● Minimum width: It should be not more than 240p.
● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.
● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.
08TikTok
TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.
● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.
● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.
● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.
● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.
Part 4 5 Tips for Creating Better Vertical Videos for Social Media
Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:
Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.
Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.
Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.
Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.
Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:
For Win 7 or later (64-bit)
For macOS 10.12 or later
● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.
● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.
Key Takeaways from This Episode
● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.
● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.
● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.
These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.
In this article
01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)
02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)
03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)
04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)
Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?
Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.
Part 2 Why is It Important to Get Social Media Video Sizes Right?
When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:
● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.
● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.
● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.
● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.
Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?
It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:
01Instagram
Instagram videos get a special reach so it is worth to say that these videos are a must invest.
● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.
● Minimum width: The minimum width must be around 600 by 600p.
● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.
● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.
02Facebook
Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.
● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.
● Minimum width: It must be minimum 600p.
● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.
● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.
03YouTube
YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.
● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.
● Minimum width: YouTube allows a minimum width of 426 by 240p.
● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.
● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.
04LinkedIn
● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.
● Minimum width: The minimum width accepted for LinkedIn videos is 360p.
● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.
05Snapchat
● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.
● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.
● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.
06Twitter
Twitter allows horizontal and vertical videos. Here are the required assets for them:
● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.
● Minimum width: It must be 32 by 32 pixels.
● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.
● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.
07Pinterest
● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.
● Minimum width: It should be not more than 240p.
● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.
● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.
08TikTok
TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.
● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.
● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.
● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.
● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.
Part 4 5 Tips for Creating Better Vertical Videos for Social Media
Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:
Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.
Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.
Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.
Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.
Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:
For Win 7 or later (64-bit)
For macOS 10.12 or later
● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.
● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.
Key Takeaways from This Episode
● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.
● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.
● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.
These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.
In this article
01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)
02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)
03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)
04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)
Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?
Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.
Part 2 Why is It Important to Get Social Media Video Sizes Right?
When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:
● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.
● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.
● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.
● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.
Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?
It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:
01Instagram
Instagram videos get a special reach so it is worth to say that these videos are a must invest.
● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.
● Minimum width: The minimum width must be around 600 by 600p.
● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.
● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.
02Facebook
Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.
● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.
● Minimum width: It must be minimum 600p.
● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.
● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.
03YouTube
YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.
● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.
● Minimum width: YouTube allows a minimum width of 426 by 240p.
● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.
● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.
04LinkedIn
● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.
● Minimum width: The minimum width accepted for LinkedIn videos is 360p.
● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.
05Snapchat
● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.
● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.
● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.
06Twitter
Twitter allows horizontal and vertical videos. Here are the required assets for them:
● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.
● Minimum width: It must be 32 by 32 pixels.
● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.
● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.
07Pinterest
● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.
● Minimum width: It should be not more than 240p.
● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.
● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.
08TikTok
TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.
● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.
● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.
● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.
● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.
Part 4 5 Tips for Creating Better Vertical Videos for Social Media
Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:
Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.
Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.
Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.
Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.
Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:
For Win 7 or later (64-bit)
For macOS 10.12 or later
● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.
● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.
Key Takeaways from This Episode
● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.
● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.
● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.
Mac Video Editing Made Easy: Discover the Best Software for You
Best Video Maker for Mac: Easily make videos on Mac
Ollie Mattison
Mar 27, 2024• Proven solutions
Finding a good video maker for Mac is not always easy – not for lack of options, there are many applications out there, but there are two main limitations: money, first and foremost, we all know how expensive video makers – good video makers – can be. The second limitation is complexity: sometimes you end up spending more time reading the help instead of editing, and the application you’ve chosen probably contains the features that you need – except that you have serious problems finding them on the menu.
1. Wondershare Filmora Video Maker for Mac
2. iMovie
3. Blender
Best Video Maker for Mac
Some video makers manage to stay on top by avoiding, or at least limiting these problems, and here are three of those.
1.Vieo Maker on Mac: Wondershare Filmora Video Maker for Mac
Wondershare Filmora for Mac offers perhaps the best value for money (not to mention that it has a free version as well if you’d like to try it first. It supports pretty much any format you may think of (AVI, MP4, MOV, MPG, MKV, TRP, and so on), and it’s quite easy to use when it comes to the most basic features you’d expect in a video editor, such as cropping, joining, trimming, and rotating, as well as for adding some effects, transitions, and sound effects.
Because of that, Wondershare Filmora may actually be deceptively simple – because it’s capable of much more powerful features, if you take your time to study all its options, such as picture in picture, green screen, if you fancy yourself the next Hollywood director, adjustable playback speed, separation of the audio track from the original video file, tilt-shift effects, which can create very interesting results in a video, automatic noise reduction, and image enhancement, to bring back to life the subjects of the video, and automatic scene detection – allowing you to create a new video clip every time a scene changes. And there are a lot more things you can discover for yourself if you spend some time playing around.
Wondershare Filmora will also allow you to upload your creations directly to Facebook or YouTube, or to burn them on DVDs, so you can get straight into the next project without wasting any time.
2. Video Maker for Mac: iMovie
iMovie is the proprietary software provided by Apple as part of its iLife suit. You may find it already installed on your Mac if you’ve just purchased a new machine. If not, it’s free to use after you purchase iLife.
It’s not the most powerful and complex application out there, as you can imagine for a piece of software that comes pre-installed, but it’s a good first stop for people who are just starting out in this field and need to learn the basics of editing videos on Mac without too many headaches.
It has many easy-to-use effects and lots of build-in animations, music samples, and sounds to get you started on your first project immediately.
Granted, iMovie has sacrificed a lot of features for the simplicity of use – sooner or later you’ll want to move on to something more complex, but, for beginners and for people who just need to add a few editing touches to a project here and there, this is a more than the reasonable solution. Don’t let yourself put off by the fact iMovie has a rather bad reputation online – of course, that very advanced users are disappointed by it, but you can use it for a while and you’ll know when it’s time to move on.
3. Video Maker on Mac: Blender
When you’ve exhausted the possibilities offered by iMovie and you need more power, Blender will be there, waiting for you. It’s by far the most impressive of the free video makers for Mac – it’s an open-source program, developed by the community – so it’s always free to use, you won’t stumble upon any hidden charges later on.
Like all open source applications, Blender is not the most intuitive at the first glance, but it more than compensates with the impressive range of features that bring it to the same level as a professional application. If you’ve been struggling to get everything just perfect before, now you’ll have everything you need at your fingertips and you only need to unleash your imagination. It’s 3D modeling options have been frequently compared to those that can only be found in applications that cost more than your Mac (maybe even more than your car, come to think of it).
Moreover, the community will always be there for you – if you have any questions or if you get stuck, you only need to post a question online and somebody will be there to help you out – not to mention the very large number of tutorials available online, with more being added almost daily.
If you’re not sure about this, you may want to start by searching online for clips created entirely with Blender. Of course, yours won’t be masterpieces from day one, it will take some time to get used to this application – but you’ll get some idea of how powerful it can be, and the level of mastery that you’ll want to achieve, eventually.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
Finding a good video maker for Mac is not always easy – not for lack of options, there are many applications out there, but there are two main limitations: money, first and foremost, we all know how expensive video makers – good video makers – can be. The second limitation is complexity: sometimes you end up spending more time reading the help instead of editing, and the application you’ve chosen probably contains the features that you need – except that you have serious problems finding them on the menu.
1. Wondershare Filmora Video Maker for Mac
2. iMovie
3. Blender
Best Video Maker for Mac
Some video makers manage to stay on top by avoiding, or at least limiting these problems, and here are three of those.
1.Vieo Maker on Mac: Wondershare Filmora Video Maker for Mac
Wondershare Filmora for Mac offers perhaps the best value for money (not to mention that it has a free version as well if you’d like to try it first. It supports pretty much any format you may think of (AVI, MP4, MOV, MPG, MKV, TRP, and so on), and it’s quite easy to use when it comes to the most basic features you’d expect in a video editor, such as cropping, joining, trimming, and rotating, as well as for adding some effects, transitions, and sound effects.
Because of that, Wondershare Filmora may actually be deceptively simple – because it’s capable of much more powerful features, if you take your time to study all its options, such as picture in picture, green screen, if you fancy yourself the next Hollywood director, adjustable playback speed, separation of the audio track from the original video file, tilt-shift effects, which can create very interesting results in a video, automatic noise reduction, and image enhancement, to bring back to life the subjects of the video, and automatic scene detection – allowing you to create a new video clip every time a scene changes. And there are a lot more things you can discover for yourself if you spend some time playing around.
Wondershare Filmora will also allow you to upload your creations directly to Facebook or YouTube, or to burn them on DVDs, so you can get straight into the next project without wasting any time.
2. Video Maker for Mac: iMovie
iMovie is the proprietary software provided by Apple as part of its iLife suit. You may find it already installed on your Mac if you’ve just purchased a new machine. If not, it’s free to use after you purchase iLife.
It’s not the most powerful and complex application out there, as you can imagine for a piece of software that comes pre-installed, but it’s a good first stop for people who are just starting out in this field and need to learn the basics of editing videos on Mac without too many headaches.
It has many easy-to-use effects and lots of build-in animations, music samples, and sounds to get you started on your first project immediately.
Granted, iMovie has sacrificed a lot of features for the simplicity of use – sooner or later you’ll want to move on to something more complex, but, for beginners and for people who just need to add a few editing touches to a project here and there, this is a more than the reasonable solution. Don’t let yourself put off by the fact iMovie has a rather bad reputation online – of course, that very advanced users are disappointed by it, but you can use it for a while and you’ll know when it’s time to move on.
3. Video Maker on Mac: Blender
When you’ve exhausted the possibilities offered by iMovie and you need more power, Blender will be there, waiting for you. It’s by far the most impressive of the free video makers for Mac – it’s an open-source program, developed by the community – so it’s always free to use, you won’t stumble upon any hidden charges later on.
Like all open source applications, Blender is not the most intuitive at the first glance, but it more than compensates with the impressive range of features that bring it to the same level as a professional application. If you’ve been struggling to get everything just perfect before, now you’ll have everything you need at your fingertips and you only need to unleash your imagination. It’s 3D modeling options have been frequently compared to those that can only be found in applications that cost more than your Mac (maybe even more than your car, come to think of it).
Moreover, the community will always be there for you – if you have any questions or if you get stuck, you only need to post a question online and somebody will be there to help you out – not to mention the very large number of tutorials available online, with more being added almost daily.
If you’re not sure about this, you may want to start by searching online for clips created entirely with Blender. Of course, yours won’t be masterpieces from day one, it will take some time to get used to this application – but you’ll get some idea of how powerful it can be, and the level of mastery that you’ll want to achieve, eventually.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
Finding a good video maker for Mac is not always easy – not for lack of options, there are many applications out there, but there are two main limitations: money, first and foremost, we all know how expensive video makers – good video makers – can be. The second limitation is complexity: sometimes you end up spending more time reading the help instead of editing, and the application you’ve chosen probably contains the features that you need – except that you have serious problems finding them on the menu.
1. Wondershare Filmora Video Maker for Mac
2. iMovie
3. Blender
Best Video Maker for Mac
Some video makers manage to stay on top by avoiding, or at least limiting these problems, and here are three of those.
1.Vieo Maker on Mac: Wondershare Filmora Video Maker for Mac
Wondershare Filmora for Mac offers perhaps the best value for money (not to mention that it has a free version as well if you’d like to try it first. It supports pretty much any format you may think of (AVI, MP4, MOV, MPG, MKV, TRP, and so on), and it’s quite easy to use when it comes to the most basic features you’d expect in a video editor, such as cropping, joining, trimming, and rotating, as well as for adding some effects, transitions, and sound effects.
Because of that, Wondershare Filmora may actually be deceptively simple – because it’s capable of much more powerful features, if you take your time to study all its options, such as picture in picture, green screen, if you fancy yourself the next Hollywood director, adjustable playback speed, separation of the audio track from the original video file, tilt-shift effects, which can create very interesting results in a video, automatic noise reduction, and image enhancement, to bring back to life the subjects of the video, and automatic scene detection – allowing you to create a new video clip every time a scene changes. And there are a lot more things you can discover for yourself if you spend some time playing around.
Wondershare Filmora will also allow you to upload your creations directly to Facebook or YouTube, or to burn them on DVDs, so you can get straight into the next project without wasting any time.
2. Video Maker for Mac: iMovie
iMovie is the proprietary software provided by Apple as part of its iLife suit. You may find it already installed on your Mac if you’ve just purchased a new machine. If not, it’s free to use after you purchase iLife.
It’s not the most powerful and complex application out there, as you can imagine for a piece of software that comes pre-installed, but it’s a good first stop for people who are just starting out in this field and need to learn the basics of editing videos on Mac without too many headaches.
It has many easy-to-use effects and lots of build-in animations, music samples, and sounds to get you started on your first project immediately.
Granted, iMovie has sacrificed a lot of features for the simplicity of use – sooner or later you’ll want to move on to something more complex, but, for beginners and for people who just need to add a few editing touches to a project here and there, this is a more than the reasonable solution. Don’t let yourself put off by the fact iMovie has a rather bad reputation online – of course, that very advanced users are disappointed by it, but you can use it for a while and you’ll know when it’s time to move on.
3. Video Maker on Mac: Blender
When you’ve exhausted the possibilities offered by iMovie and you need more power, Blender will be there, waiting for you. It’s by far the most impressive of the free video makers for Mac – it’s an open-source program, developed by the community – so it’s always free to use, you won’t stumble upon any hidden charges later on.
Like all open source applications, Blender is not the most intuitive at the first glance, but it more than compensates with the impressive range of features that bring it to the same level as a professional application. If you’ve been struggling to get everything just perfect before, now you’ll have everything you need at your fingertips and you only need to unleash your imagination. It’s 3D modeling options have been frequently compared to those that can only be found in applications that cost more than your Mac (maybe even more than your car, come to think of it).
Moreover, the community will always be there for you – if you have any questions or if you get stuck, you only need to post a question online and somebody will be there to help you out – not to mention the very large number of tutorials available online, with more being added almost daily.
If you’re not sure about this, you may want to start by searching online for clips created entirely with Blender. Of course, yours won’t be masterpieces from day one, it will take some time to get used to this application – but you’ll get some idea of how powerful it can be, and the level of mastery that you’ll want to achieve, eventually.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
Finding a good video maker for Mac is not always easy – not for lack of options, there are many applications out there, but there are two main limitations: money, first and foremost, we all know how expensive video makers – good video makers – can be. The second limitation is complexity: sometimes you end up spending more time reading the help instead of editing, and the application you’ve chosen probably contains the features that you need – except that you have serious problems finding them on the menu.
1. Wondershare Filmora Video Maker for Mac
2. iMovie
3. Blender
Best Video Maker for Mac
Some video makers manage to stay on top by avoiding, or at least limiting these problems, and here are three of those.
1.Vieo Maker on Mac: Wondershare Filmora Video Maker for Mac
Wondershare Filmora for Mac offers perhaps the best value for money (not to mention that it has a free version as well if you’d like to try it first. It supports pretty much any format you may think of (AVI, MP4, MOV, MPG, MKV, TRP, and so on), and it’s quite easy to use when it comes to the most basic features you’d expect in a video editor, such as cropping, joining, trimming, and rotating, as well as for adding some effects, transitions, and sound effects.
Because of that, Wondershare Filmora may actually be deceptively simple – because it’s capable of much more powerful features, if you take your time to study all its options, such as picture in picture, green screen, if you fancy yourself the next Hollywood director, adjustable playback speed, separation of the audio track from the original video file, tilt-shift effects, which can create very interesting results in a video, automatic noise reduction, and image enhancement, to bring back to life the subjects of the video, and automatic scene detection – allowing you to create a new video clip every time a scene changes. And there are a lot more things you can discover for yourself if you spend some time playing around.
Wondershare Filmora will also allow you to upload your creations directly to Facebook or YouTube, or to burn them on DVDs, so you can get straight into the next project without wasting any time.
2. Video Maker for Mac: iMovie
iMovie is the proprietary software provided by Apple as part of its iLife suit. You may find it already installed on your Mac if you’ve just purchased a new machine. If not, it’s free to use after you purchase iLife.
It’s not the most powerful and complex application out there, as you can imagine for a piece of software that comes pre-installed, but it’s a good first stop for people who are just starting out in this field and need to learn the basics of editing videos on Mac without too many headaches.
It has many easy-to-use effects and lots of build-in animations, music samples, and sounds to get you started on your first project immediately.
Granted, iMovie has sacrificed a lot of features for the simplicity of use – sooner or later you’ll want to move on to something more complex, but, for beginners and for people who just need to add a few editing touches to a project here and there, this is a more than the reasonable solution. Don’t let yourself put off by the fact iMovie has a rather bad reputation online – of course, that very advanced users are disappointed by it, but you can use it for a while and you’ll know when it’s time to move on.
3. Video Maker on Mac: Blender
When you’ve exhausted the possibilities offered by iMovie and you need more power, Blender will be there, waiting for you. It’s by far the most impressive of the free video makers for Mac – it’s an open-source program, developed by the community – so it’s always free to use, you won’t stumble upon any hidden charges later on.
Like all open source applications, Blender is not the most intuitive at the first glance, but it more than compensates with the impressive range of features that bring it to the same level as a professional application. If you’ve been struggling to get everything just perfect before, now you’ll have everything you need at your fingertips and you only need to unleash your imagination. It’s 3D modeling options have been frequently compared to those that can only be found in applications that cost more than your Mac (maybe even more than your car, come to think of it).
Moreover, the community will always be there for you – if you have any questions or if you get stuck, you only need to post a question online and somebody will be there to help you out – not to mention the very large number of tutorials available online, with more being added almost daily.
If you’re not sure about this, you may want to start by searching online for clips created entirely with Blender. Of course, yours won’t be masterpieces from day one, it will take some time to get used to this application – but you’ll get some idea of how powerful it can be, and the level of mastery that you’ll want to achieve, eventually.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Make a Lasting Impression: How to Choose the Right Facebook Video Cover Size
Ways To Make Sure Your Facebook Video Cover Size Is Perfect
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Facebook has become much more than a social networking site. Presently with everything taking the social media route, branding and marketing is no exception.
To create an impact on the user, the Facebook video cover size must be right without any borders or trimmed parts.
In this article
01 [Key Facebook Cover Video Specifications](#Part 1)
02 [Useful Tips for a Wonderful Cover Video](#Part 2)
03 [Popular Facebook Cover Video Examples and Templates](#Part 3)
04 [How to Make Your Facebook Cover Video: the Definitive Guide](#Part 4)
Part 1 Key Facebook Cover Video Specifications
A Facebook cover video works like a mini-advertisement that is played on a loop continuously. To keep the visitors engaged and interested in the video, the video needs to look neat, clean, bright and in the right size and the aspect ratio to fit perfectly in the given space. Key specifications for the cover video are enlisted below.
Video cover Facebook size: As such, there are no specific size guidelines issues but it is recommended to keep the size of the video less than 1.75GB. The small size will ensure that users having slower browsing speed can also watch the video in a hassle-free manner.
Dimensions of the video: A video to be used as a cover should be at least 820 X 312 pixels and to get the optimum results it is suggested to keep it around 820 X 462 pixels. If you will watch the video on a desktop, it will be cropped from the sides, or the top or bottom. Thus, to ensure that the video looks perfect on a phone as well as desktop keep the aspect ratio at 16:9 and place the important text or other content at the center.
File type of the video: Videos in MP4 or MOV format are suggested to be used as the cover video and their resolution should be a maximum of 1080p.
Duration of the video: A Facebook cover video can be between 20 seconds to 90 seconds and you can also choose to play it on a loop.
Part 2 Useful Tips for a Wonderful Cover Video
To make sure that your cover video is interesting, engaging, and uploaded in a hassle-free manner, below listed are some useful tips
● Optimizing the video for the mobile phone users: Several times your video may run smoothly on your system but may have issues while playing on a mobile phone. So, keep your texts and important content within the specified size so that even if the video is cropped it does not look awkward.
● Go for prompt action: It is always better to get the CTA opportunities whenever available. When something specific is required from a video like increasing traffic, adding more clients, and similar others, let the video prompt to do that and avoid adding too much text.
● Audio is not very critical: Though audio can be added to the cover video, it does not have much relevance to the content you wish to showcase to the viewer. By default, the videos on Facebook are muted and also around 85% of the videos are watched without the sound.
● Keep the focus on one visual: A Facebook page is already too crowded and thus avoids loading the cover video with too much content. Focus on a single visual which can be text, image, CTA, or other depending on your purpose.
● Keep a natural loop: The video will be played on a loop continuously and thus to make it look appealing the starting and the ending should be smooth.
● Keeping the right size: Keeping the recommended Facebook cover page video size is important to make the video appear without any distortion, borders, or cropping.
Part 3 Popular Facebook Cover Video Examples and Templates
A wide range of readymade templates to create cover videos are available. Using one of these templates, an impressive video can be created in no time. Some of the popular ones can be checked as below.
● Marketing cover video: To grab the attention of the clients, the marketing videos have to be bright and polished. So, if you too want to create one for your brand or business this template can be used.
● Cover video for new business: If you are launching a new business offering some products or services, this template will let you create an interesting video. Using this template, an introduction to your business can be given.
● Cover videos showreels: If you are into real-estate or fashion-related brands, a showreel video is a good option to be used as a cover video. The showreel of an event, behind-the-stage clips, tours, and similar others can be created.
● Event Promotion cover video:Promotion of an event through a cover video is a good option and this can be used for different purposes like fashion shows, open house tours, online sessions, webinars, and more. You can also create your event cover video using this template.
● Cover video to narrate a story: Narrating a story through a cover video is also a good way for promoting your business and especially if it is related to home décor, makeovers, travel, adventure, and similar others. You can also create your own inspiring, motivating, and interesting story using this template.
Part 4 How to Make Your Facebook Cover Video: The Definitive Guide
For a Facebook cover video to grab the attention and keep the viewers engaged it needs to be interesting, bright, and fit in size as recommended. Thus, to meet all these requirements and customize the videos a good editing tool is required. Here we recommend Wondershare Filmora Video Editor as the best choice. This professional software can be downloaded quickly on your Windows and Mac systems after which it is all set to customize your videos for the Facebook Cover video in no time.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Key features
● Choose the aspect ratio of the video as 16:9 using the software.
● Edit the video and remove unwanted portions to make it between 20 seconds to 90 seconds. You can also merge multiple small clips to create one desired video.
● Compress the video to keep it within the size limit.
● Convert your videos to MP4 or MOV format as recommended to be used as Facebook Conver.
● Customize your videos by adding the text and titles, overlays, filters, transitions & elements, and using other editing functions.
● Advanced editing features include video stabilization, 3D lut, split-screen, color tuning, green screen, and more.
● Allows uploading your videos to social media sites including Facebook.
Key Takeaways from This Episode
● A Facebook cover video has become the latest trend for promoting business and brands,
● A cover video should be in the recommended Facebook page video cover size, dimension, duration, and length.
● Using the tips and tricks an engaging and interesting cover video can be created.
● Editing software like Wondershare Filmora can be used for creating a great cover video as needed.
Facebook has become much more than a social networking site. Presently with everything taking the social media route, branding and marketing is no exception.
To create an impact on the user, the Facebook video cover size must be right without any borders or trimmed parts.
In this article
01 [Key Facebook Cover Video Specifications](#Part 1)
02 [Useful Tips for a Wonderful Cover Video](#Part 2)
03 [Popular Facebook Cover Video Examples and Templates](#Part 3)
04 [How to Make Your Facebook Cover Video: the Definitive Guide](#Part 4)
Part 1 Key Facebook Cover Video Specifications
A Facebook cover video works like a mini-advertisement that is played on a loop continuously. To keep the visitors engaged and interested in the video, the video needs to look neat, clean, bright and in the right size and the aspect ratio to fit perfectly in the given space. Key specifications for the cover video are enlisted below.
Video cover Facebook size: As such, there are no specific size guidelines issues but it is recommended to keep the size of the video less than 1.75GB. The small size will ensure that users having slower browsing speed can also watch the video in a hassle-free manner.
Dimensions of the video: A video to be used as a cover should be at least 820 X 312 pixels and to get the optimum results it is suggested to keep it around 820 X 462 pixels. If you will watch the video on a desktop, it will be cropped from the sides, or the top or bottom. Thus, to ensure that the video looks perfect on a phone as well as desktop keep the aspect ratio at 16:9 and place the important text or other content at the center.
File type of the video: Videos in MP4 or MOV format are suggested to be used as the cover video and their resolution should be a maximum of 1080p.
Duration of the video: A Facebook cover video can be between 20 seconds to 90 seconds and you can also choose to play it on a loop.
Part 2 Useful Tips for a Wonderful Cover Video
To make sure that your cover video is interesting, engaging, and uploaded in a hassle-free manner, below listed are some useful tips
● Optimizing the video for the mobile phone users: Several times your video may run smoothly on your system but may have issues while playing on a mobile phone. So, keep your texts and important content within the specified size so that even if the video is cropped it does not look awkward.
● Go for prompt action: It is always better to get the CTA opportunities whenever available. When something specific is required from a video like increasing traffic, adding more clients, and similar others, let the video prompt to do that and avoid adding too much text.
● Audio is not very critical: Though audio can be added to the cover video, it does not have much relevance to the content you wish to showcase to the viewer. By default, the videos on Facebook are muted and also around 85% of the videos are watched without the sound.
● Keep the focus on one visual: A Facebook page is already too crowded and thus avoids loading the cover video with too much content. Focus on a single visual which can be text, image, CTA, or other depending on your purpose.
● Keep a natural loop: The video will be played on a loop continuously and thus to make it look appealing the starting and the ending should be smooth.
● Keeping the right size: Keeping the recommended Facebook cover page video size is important to make the video appear without any distortion, borders, or cropping.
Part 3 Popular Facebook Cover Video Examples and Templates
A wide range of readymade templates to create cover videos are available. Using one of these templates, an impressive video can be created in no time. Some of the popular ones can be checked as below.
● Marketing cover video: To grab the attention of the clients, the marketing videos have to be bright and polished. So, if you too want to create one for your brand or business this template can be used.
● Cover video for new business: If you are launching a new business offering some products or services, this template will let you create an interesting video. Using this template, an introduction to your business can be given.
● Cover videos showreels: If you are into real-estate or fashion-related brands, a showreel video is a good option to be used as a cover video. The showreel of an event, behind-the-stage clips, tours, and similar others can be created.
● Event Promotion cover video:Promotion of an event through a cover video is a good option and this can be used for different purposes like fashion shows, open house tours, online sessions, webinars, and more. You can also create your event cover video using this template.
● Cover video to narrate a story: Narrating a story through a cover video is also a good way for promoting your business and especially if it is related to home décor, makeovers, travel, adventure, and similar others. You can also create your own inspiring, motivating, and interesting story using this template.
Part 4 How to Make Your Facebook Cover Video: The Definitive Guide
For a Facebook cover video to grab the attention and keep the viewers engaged it needs to be interesting, bright, and fit in size as recommended. Thus, to meet all these requirements and customize the videos a good editing tool is required. Here we recommend Wondershare Filmora Video Editor as the best choice. This professional software can be downloaded quickly on your Windows and Mac systems after which it is all set to customize your videos for the Facebook Cover video in no time.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Key features
● Choose the aspect ratio of the video as 16:9 using the software.
● Edit the video and remove unwanted portions to make it between 20 seconds to 90 seconds. You can also merge multiple small clips to create one desired video.
● Compress the video to keep it within the size limit.
● Convert your videos to MP4 or MOV format as recommended to be used as Facebook Conver.
● Customize your videos by adding the text and titles, overlays, filters, transitions & elements, and using other editing functions.
● Advanced editing features include video stabilization, 3D lut, split-screen, color tuning, green screen, and more.
● Allows uploading your videos to social media sites including Facebook.
Key Takeaways from This Episode
● A Facebook cover video has become the latest trend for promoting business and brands,
● A cover video should be in the recommended Facebook page video cover size, dimension, duration, and length.
● Using the tips and tricks an engaging and interesting cover video can be created.
● Editing software like Wondershare Filmora can be used for creating a great cover video as needed.
Facebook has become much more than a social networking site. Presently with everything taking the social media route, branding and marketing is no exception.
To create an impact on the user, the Facebook video cover size must be right without any borders or trimmed parts.
In this article
01 [Key Facebook Cover Video Specifications](#Part 1)
02 [Useful Tips for a Wonderful Cover Video](#Part 2)
03 [Popular Facebook Cover Video Examples and Templates](#Part 3)
04 [How to Make Your Facebook Cover Video: the Definitive Guide](#Part 4)
Part 1 Key Facebook Cover Video Specifications
A Facebook cover video works like a mini-advertisement that is played on a loop continuously. To keep the visitors engaged and interested in the video, the video needs to look neat, clean, bright and in the right size and the aspect ratio to fit perfectly in the given space. Key specifications for the cover video are enlisted below.
Video cover Facebook size: As such, there are no specific size guidelines issues but it is recommended to keep the size of the video less than 1.75GB. The small size will ensure that users having slower browsing speed can also watch the video in a hassle-free manner.
Dimensions of the video: A video to be used as a cover should be at least 820 X 312 pixels and to get the optimum results it is suggested to keep it around 820 X 462 pixels. If you will watch the video on a desktop, it will be cropped from the sides, or the top or bottom. Thus, to ensure that the video looks perfect on a phone as well as desktop keep the aspect ratio at 16:9 and place the important text or other content at the center.
File type of the video: Videos in MP4 or MOV format are suggested to be used as the cover video and their resolution should be a maximum of 1080p.
Duration of the video: A Facebook cover video can be between 20 seconds to 90 seconds and you can also choose to play it on a loop.
Part 2 Useful Tips for a Wonderful Cover Video
To make sure that your cover video is interesting, engaging, and uploaded in a hassle-free manner, below listed are some useful tips
● Optimizing the video for the mobile phone users: Several times your video may run smoothly on your system but may have issues while playing on a mobile phone. So, keep your texts and important content within the specified size so that even if the video is cropped it does not look awkward.
● Go for prompt action: It is always better to get the CTA opportunities whenever available. When something specific is required from a video like increasing traffic, adding more clients, and similar others, let the video prompt to do that and avoid adding too much text.
● Audio is not very critical: Though audio can be added to the cover video, it does not have much relevance to the content you wish to showcase to the viewer. By default, the videos on Facebook are muted and also around 85% of the videos are watched without the sound.
● Keep the focus on one visual: A Facebook page is already too crowded and thus avoids loading the cover video with too much content. Focus on a single visual which can be text, image, CTA, or other depending on your purpose.
● Keep a natural loop: The video will be played on a loop continuously and thus to make it look appealing the starting and the ending should be smooth.
● Keeping the right size: Keeping the recommended Facebook cover page video size is important to make the video appear without any distortion, borders, or cropping.
Part 3 Popular Facebook Cover Video Examples and Templates
A wide range of readymade templates to create cover videos are available. Using one of these templates, an impressive video can be created in no time. Some of the popular ones can be checked as below.
● Marketing cover video: To grab the attention of the clients, the marketing videos have to be bright and polished. So, if you too want to create one for your brand or business this template can be used.
● Cover video for new business: If you are launching a new business offering some products or services, this template will let you create an interesting video. Using this template, an introduction to your business can be given.
● Cover videos showreels: If you are into real-estate or fashion-related brands, a showreel video is a good option to be used as a cover video. The showreel of an event, behind-the-stage clips, tours, and similar others can be created.
● Event Promotion cover video:Promotion of an event through a cover video is a good option and this can be used for different purposes like fashion shows, open house tours, online sessions, webinars, and more. You can also create your event cover video using this template.
● Cover video to narrate a story: Narrating a story through a cover video is also a good way for promoting your business and especially if it is related to home décor, makeovers, travel, adventure, and similar others. You can also create your own inspiring, motivating, and interesting story using this template.
Part 4 How to Make Your Facebook Cover Video: The Definitive Guide
For a Facebook cover video to grab the attention and keep the viewers engaged it needs to be interesting, bright, and fit in size as recommended. Thus, to meet all these requirements and customize the videos a good editing tool is required. Here we recommend Wondershare Filmora Video Editor as the best choice. This professional software can be downloaded quickly on your Windows and Mac systems after which it is all set to customize your videos for the Facebook Cover video in no time.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Key features
● Choose the aspect ratio of the video as 16:9 using the software.
● Edit the video and remove unwanted portions to make it between 20 seconds to 90 seconds. You can also merge multiple small clips to create one desired video.
● Compress the video to keep it within the size limit.
● Convert your videos to MP4 or MOV format as recommended to be used as Facebook Conver.
● Customize your videos by adding the text and titles, overlays, filters, transitions & elements, and using other editing functions.
● Advanced editing features include video stabilization, 3D lut, split-screen, color tuning, green screen, and more.
● Allows uploading your videos to social media sites including Facebook.
Key Takeaways from This Episode
● A Facebook cover video has become the latest trend for promoting business and brands,
● A cover video should be in the recommended Facebook page video cover size, dimension, duration, and length.
● Using the tips and tricks an engaging and interesting cover video can be created.
● Editing software like Wondershare Filmora can be used for creating a great cover video as needed.
Facebook has become much more than a social networking site. Presently with everything taking the social media route, branding and marketing is no exception.
To create an impact on the user, the Facebook video cover size must be right without any borders or trimmed parts.
In this article
01 [Key Facebook Cover Video Specifications](#Part 1)
02 [Useful Tips for a Wonderful Cover Video](#Part 2)
03 [Popular Facebook Cover Video Examples and Templates](#Part 3)
04 [How to Make Your Facebook Cover Video: the Definitive Guide](#Part 4)
Part 1 Key Facebook Cover Video Specifications
A Facebook cover video works like a mini-advertisement that is played on a loop continuously. To keep the visitors engaged and interested in the video, the video needs to look neat, clean, bright and in the right size and the aspect ratio to fit perfectly in the given space. Key specifications for the cover video are enlisted below.
Video cover Facebook size: As such, there are no specific size guidelines issues but it is recommended to keep the size of the video less than 1.75GB. The small size will ensure that users having slower browsing speed can also watch the video in a hassle-free manner.
Dimensions of the video: A video to be used as a cover should be at least 820 X 312 pixels and to get the optimum results it is suggested to keep it around 820 X 462 pixels. If you will watch the video on a desktop, it will be cropped from the sides, or the top or bottom. Thus, to ensure that the video looks perfect on a phone as well as desktop keep the aspect ratio at 16:9 and place the important text or other content at the center.
File type of the video: Videos in MP4 or MOV format are suggested to be used as the cover video and their resolution should be a maximum of 1080p.
Duration of the video: A Facebook cover video can be between 20 seconds to 90 seconds and you can also choose to play it on a loop.
Part 2 Useful Tips for a Wonderful Cover Video
To make sure that your cover video is interesting, engaging, and uploaded in a hassle-free manner, below listed are some useful tips
● Optimizing the video for the mobile phone users: Several times your video may run smoothly on your system but may have issues while playing on a mobile phone. So, keep your texts and important content within the specified size so that even if the video is cropped it does not look awkward.
● Go for prompt action: It is always better to get the CTA opportunities whenever available. When something specific is required from a video like increasing traffic, adding more clients, and similar others, let the video prompt to do that and avoid adding too much text.
● Audio is not very critical: Though audio can be added to the cover video, it does not have much relevance to the content you wish to showcase to the viewer. By default, the videos on Facebook are muted and also around 85% of the videos are watched without the sound.
● Keep the focus on one visual: A Facebook page is already too crowded and thus avoids loading the cover video with too much content. Focus on a single visual which can be text, image, CTA, or other depending on your purpose.
● Keep a natural loop: The video will be played on a loop continuously and thus to make it look appealing the starting and the ending should be smooth.
● Keeping the right size: Keeping the recommended Facebook cover page video size is important to make the video appear without any distortion, borders, or cropping.
Part 3 Popular Facebook Cover Video Examples and Templates
A wide range of readymade templates to create cover videos are available. Using one of these templates, an impressive video can be created in no time. Some of the popular ones can be checked as below.
● Marketing cover video: To grab the attention of the clients, the marketing videos have to be bright and polished. So, if you too want to create one for your brand or business this template can be used.
● Cover video for new business: If you are launching a new business offering some products or services, this template will let you create an interesting video. Using this template, an introduction to your business can be given.
● Cover videos showreels: If you are into real-estate or fashion-related brands, a showreel video is a good option to be used as a cover video. The showreel of an event, behind-the-stage clips, tours, and similar others can be created.
● Event Promotion cover video:Promotion of an event through a cover video is a good option and this can be used for different purposes like fashion shows, open house tours, online sessions, webinars, and more. You can also create your event cover video using this template.
● Cover video to narrate a story: Narrating a story through a cover video is also a good way for promoting your business and especially if it is related to home décor, makeovers, travel, adventure, and similar others. You can also create your own inspiring, motivating, and interesting story using this template.
Part 4 How to Make Your Facebook Cover Video: The Definitive Guide
For a Facebook cover video to grab the attention and keep the viewers engaged it needs to be interesting, bright, and fit in size as recommended. Thus, to meet all these requirements and customize the videos a good editing tool is required. Here we recommend Wondershare Filmora Video Editor as the best choice. This professional software can be downloaded quickly on your Windows and Mac systems after which it is all set to customize your videos for the Facebook Cover video in no time.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Key features
● Choose the aspect ratio of the video as 16:9 using the software.
● Edit the video and remove unwanted portions to make it between 20 seconds to 90 seconds. You can also merge multiple small clips to create one desired video.
● Compress the video to keep it within the size limit.
● Convert your videos to MP4 or MOV format as recommended to be used as Facebook Conver.
● Customize your videos by adding the text and titles, overlays, filters, transitions & elements, and using other editing functions.
● Advanced editing features include video stabilization, 3D lut, split-screen, color tuning, green screen, and more.
● Allows uploading your videos to social media sites including Facebook.
Key Takeaways from This Episode
● A Facebook cover video has become the latest trend for promoting business and brands,
● A cover video should be in the recommended Facebook page video cover size, dimension, duration, and length.
● Using the tips and tricks an engaging and interesting cover video can be created.
● Editing software like Wondershare Filmora can be used for creating a great cover video as needed.
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- Title: Updated In 2024, The Complete Guide to Social Media Image Optimization Aspect Ratios and More
- Author: Morgan
- Created at : 2024-04-28 05:33:04
- Updated at : 2024-04-29 05:33:04
- Link: https://ai-video-tools.techidaily.com/updated-in-2024-the-complete-guide-to-social-media-image-optimization-aspect-ratios-and-more/
- License: This work is licensed under CC BY-NC-SA 4.0.
