Determine and Fix Aspect Ratio

You might have noticed that earlier DVDs came with full screen or widescreen viewing choices. Moreover, when you choose the wrong option, it cuts off the movie parts, or the video gets surrounded by black padding.

The standard resolution of your screen stretched from a 4:3 aspect ratio to the wider one. So, producers started making movies that fit on both screens. After the standardization of aspect ratio display, broadcasters pay attention to the image ratio of clips.

So, below is the guide to find, calculate and adjust image ratio with a picture ratio calculator. Let’s get started.

In this article

01 [What is the image ratio?](#Part 1)

02 [Where Can I Find the Image ratio?](#Part 2)

03 [How to adjust image ratio](#Part 3)

Part 1 What is the image ratio?

The image or aspect ratio is the ratio of width to the height of a picture without any pixels attached. It is expressed with two a colon that separates two numbers, for example, 16:9.

In cinematography, common image ratios are 1.85:1 and 2.39:1, and in TV photography, it is 4:3 and 16:9. However, in still photography, the standard aspect ratio is 3:2.

Part 2 Where Can I Find the Image ratio?

To select the right photo print size, you must consider the photo ratio and the print ratio. You can not accidentally choose the balance that needs cropping from the sides of the photo.

So, first, you must know how or where you can find the image ratio. The following are the methods to do so:

Method 1: Check your Camera

The image ratio depends directly on the camera’s sensor. You can find the correct balance for photo print based on your camera type. For example, APS-C and Full-frame cameras shoot in a 3:2 ratio. But compact cameras often shoot in a 4:3 ratio.

The photos that you click with your smartphones have a 16:9 or 4:3 ratio. The picture below shows some common photo ratios by type of camera and where it will look great in the home.

Method 2: Find Image Information

Unlike the photo ratios, image information determines the original width and height of the image in pixels. You can measure the picture dimensions in any unit, but you will always see the web or digital images in pixels.

Always remember that two different pictures with the same image ratio may not have the same dimensions. For example, a picture with size 1920X1080 pixels and a photo with size 1280x720 pixels can both have a 16:9 aspect ratio.

Method 3: Check with Photoshop

You can quickly check the image ratio in Photoshop (picture ratio calculator) using a crop tool. To do so, follow the steps mentioned below:

● Open the image in Photoshop.

● Choose a crop tool.

● Select the photo ratio.

● Test different image ratios. You can begin with the standard ratios like 3:2, 16:9, 4:3, or 5:4.

● If the crop frame captures the whole picture, it means you have already found the correct ratio.

Do you want a photo print in panorama or square shape? If yes, crop the picture to make it fit a different image ratio. For instance, edit the photo to fit a 1:1 ratio for a square shape.

Or crop a picture to 2:1. 3:1. 4:1, 5:1, or 6:1 ratio for a panorama photo.

Method 4: Image Ratio Calculation

You can find the image ratio using the resolution of a photo easily on a window’s system. To do so, right-click on an image file and scroll down to the Properties. Under details, you will notice, size of a photo in pixels.

To calculate the photo ratio, divide the width by the height of an image. If the total is an integer, multiply it by other numbers. These numbers are photo ratios.

Example 1:

● Photo is 4966px by 3312px

● Divide 4966 by 3312= 1.5

● Now, multiply 1.5 with 2 to obtain a whole number (1.5 X 2= 3)

● The photo’s ratio is 3:2

Example 2:

● Photo is 4416 x 3312 px

● Divide 4416 by 3312= 1.3

● Multiply 1.3 with 3 to obtain a whole number(1.3 x 3= 3.9 or approx. 4)

● The photo’s ratio is 4:3

Part 3 How to adjust image ratio

Image ratio is significant in the videography business. But adjusting the video aspect ratio is more critical. Therefore, if you are a video editor, you must know how to do it. There are plenty of options to adjust the aspect ratio, and one of them is to use a photo aspect ratio calculator.

If you want to make permanent adjustments, use a convertor or editor. “Wondershare Filmora” is the best video editor that allows you to create videos with different aspect ratios and adjust these ratios easily.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The following are different methods to adjust the aspect ratio in Wondershare Filmora:

Method 1: Adjust Aspect Ratio at the Starting Interface

Wondershare Filmora helps you to adjust the video aspect ratio once you launch the editor program. To begin, go to the “drop-down” menu button. Now, press on it to check some commonly used photo ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.

Choose the ratio that you want by simply clicking on it.

Method 2: Adjust Aspect Ratio under Project Settings

You can adjust the aspect ratio by clicking on the “Project Settings.” Then, decide the target aspect ratio depending on the aspect ratio of the media source.

For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will shoe black bars.

So, if any discordance occurs or you want to change the video aspect ratio, select the proper balance from project settings.

Method 3: Adjust Aspect Ratio during Editing

Once you import the videos into the timeline of the Wondershare Filmora, you can easily adjust the ratio from the Crop and Zoom tool.

● Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.

● Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom to change the video aspect ratio.

● You can also manually enter the video aspect ratio. Then, click on the “Ok” button.

Once you make the adjustments in the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.

Method 4: Adjust Video Aspect Ratio with Auto-Reframe

If you use the latest versions of Filmora, you will see Auto Reframe helps adjust the aspect ratio. Other

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora>

The following are steps to change the aspect ratio using the Auto-Reframe option:

Step1

Once you upload the video clips to the media library, right-click on it and select the Auto-Reframe option.

Step2

You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms.

Step3

Once you select the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window. Drag box to adjust the frame or to keep the object in it. It will automatically delete the content outside the box.

Step4

After completing adjustment or reframing, click on the “Export” button to save your video.

Change the name of the video and select the location where you want to save the video.

Now, click on the “Export” again to save.

Method 5: Adjust Aspect Ratio at Exporting

You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch it on widescreen or standard TV whenever you want with an image size aspect ratio calculator.

● Adjust Aspect Ratio for the Local Computer

First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system. You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.

● Adjust Aspect Ratio for a Device

Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Choose your favorite or the best resolution. Once you choose the device, you will see all resolutions.

The video quality will continue improving with higher resolutions. But it will also increase the size of the file.

● Adjust Aspect Ratio for YouTube

Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.

● Adjust Aspect Ratio for DVD TV

When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right. Try to use image size aspect ratio calculator to get the right ratio.

Conclusion

● Aspect ratio holds great importance in the proper display. So, it would be best to learn the calculation and adjustment of the image ratio using photo aspect ratio calculator or image size proportion calculator.

● Hopefully, the above points will help you to learn calculation and adjustment processes. Also, do not forget to use Wondersahe Filmora to set the image ratio and edit the video with ease.

02 [Where Can I Find the Image ratio?](#Part 2)

03 [How to adjust image ratio](#Part 3)

Part 1 What is the image ratio?

The image or aspect ratio is the ratio of width to the height of a picture without any pixels attached. It is expressed with two a colon that separates two numbers, for example, 16:9.

In cinematography, common image ratios are 1.85:1 and 2.39:1, and in TV photography, it is 4:3 and 16:9. However, in still photography, the standard aspect ratio is 3:2.

Part 2 Where Can I Find the Image ratio?

To select the right photo print size, you must consider the photo ratio and the print ratio. You can not accidentally choose the balance that needs cropping from the sides of the photo.

So, first, you must know how or where you can find the image ratio. The following are the methods to do so:

Method 1: Check your Camera

The image ratio depends directly on the camera’s sensor. You can find the correct balance for photo print based on your camera type. For example, APS-C and Full-frame cameras shoot in a 3:2 ratio. But compact cameras often shoot in a 4:3 ratio.

The photos that you click with your smartphones have a 16:9 or 4:3 ratio. The picture below shows some common photo ratios by type of camera and where it will look great in the home.

Method 2: Find Image Information

Unlike the photo ratios, image information determines the original width and height of the image in pixels. You can measure the picture dimensions in any unit, but you will always see the web or digital images in pixels.

Always remember that two different pictures with the same image ratio may not have the same dimensions. For example, a picture with size 1920X1080 pixels and a photo with size 1280x720 pixels can both have a 16:9 aspect ratio.

Method 3: Check with Photoshop

You can quickly check the image ratio in Photoshop (picture ratio calculator) using a crop tool. To do so, follow the steps mentioned below:

● Open the image in Photoshop.

● Choose a crop tool.

● Select the photo ratio.

● Test different image ratios. You can begin with the standard ratios like 3:2, 16:9, 4:3, or 5:4.

● If the crop frame captures the whole picture, it means you have already found the correct ratio.

Do you want a photo print in panorama or square shape? If yes, crop the picture to make it fit a different image ratio. For instance, edit the photo to fit a 1:1 ratio for a square shape.

Or crop a picture to 2:1. 3:1. 4:1, 5:1, or 6:1 ratio for a panorama photo.

Method 4: Image Ratio Calculation

You can find the image ratio using the resolution of a photo easily on a window’s system. To do so, right-click on an image file and scroll down to the Properties. Under details, you will notice, size of a photo in pixels.

To calculate the photo ratio, divide the width by the height of an image. If the total is an integer, multiply it by other numbers. These numbers are photo ratios.

Example 1:

● Photo is 4966px by 3312px

● Divide 4966 by 3312= 1.5

● Now, multiply 1.5 with 2 to obtain a whole number (1.5 X 2= 3)

● The photo’s ratio is 3:2

Example 2:

● Photo is 4416 x 3312 px

● Divide 4416 by 3312= 1.3

● Multiply 1.3 with 3 to obtain a whole number(1.3 x 3= 3.9 or approx. 4)

● The photo’s ratio is 4:3

Part 3 How to adjust image ratio

Image ratio is significant in the videography business. But adjusting the video aspect ratio is more critical. Therefore, if you are a video editor, you must know how to do it. There are plenty of options to adjust the aspect ratio, and one of them is to use a photo aspect ratio calculator.

If you want to make permanent adjustments, use a convertor or editor. “Wondershare Filmora” is the best video editor that allows you to create videos with different aspect ratios and adjust these ratios easily.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The following are different methods to adjust the aspect ratio in Wondershare Filmora:

Method 1: Adjust Aspect Ratio at the Starting Interface

Wondershare Filmora helps you to adjust the video aspect ratio once you launch the editor program. To begin, go to the “drop-down” menu button. Now, press on it to check some commonly used photo ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.

Choose the ratio that you want by simply clicking on it.

Method 2: Adjust Aspect Ratio under Project Settings

You can adjust the aspect ratio by clicking on the “Project Settings.” Then, decide the target aspect ratio depending on the aspect ratio of the media source.

For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will shoe black bars.

So, if any discordance occurs or you want to change the video aspect ratio, select the proper balance from project settings.

Method 3: Adjust Aspect Ratio during Editing

Once you import the videos into the timeline of the Wondershare Filmora, you can easily adjust the ratio from the Crop and Zoom tool.

● Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.

● Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom to change the video aspect ratio.

● You can also manually enter the video aspect ratio. Then, click on the “Ok” button.

Once you make the adjustments in the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.

Method 4: Adjust Video Aspect Ratio with Auto-Reframe

If you use the latest versions of Filmora, you will see Auto Reframe helps adjust the aspect ratio. Other

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora>

The following are steps to change the aspect ratio using the Auto-Reframe option:

Step1

Once you upload the video clips to the media library, right-click on it and select the Auto-Reframe option.

Step2

You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms.

Step3

Once you select the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window. Drag box to adjust the frame or to keep the object in it. It will automatically delete the content outside the box.

Step4

After completing adjustment or reframing, click on the “Export” button to save your video.

Change the name of the video and select the location where you want to save the video.

Now, click on the “Export” again to save.

Method 5: Adjust Aspect Ratio at Exporting

You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch it on widescreen or standard TV whenever you want with an image size aspect ratio calculator.

● Adjust Aspect Ratio for the Local Computer

First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system. You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.

● Adjust Aspect Ratio for a Device

Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Choose your favorite or the best resolution. Once you choose the device, you will see all resolutions.

The video quality will continue improving with higher resolutions. But it will also increase the size of the file.

● Adjust Aspect Ratio for YouTube

Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.

● Adjust Aspect Ratio for DVD TV

When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right. Try to use image size aspect ratio calculator to get the right ratio.

Conclusion

● Aspect ratio holds great importance in the proper display. So, it would be best to learn the calculation and adjustment of the image ratio using photo aspect ratio calculator or image size proportion calculator.

● Hopefully, the above points will help you to learn calculation and adjustment processes. Also, do not forget to use Wondersahe Filmora to set the image ratio and edit the video with ease.

02 [Where Can I Find the Image ratio?](#Part 2)

03 [How to adjust image ratio](#Part 3)

Part 1 What is the image ratio?

The image or aspect ratio is the ratio of width to the height of a picture without any pixels attached. It is expressed with two a colon that separates two numbers, for example, 16:9.

In cinematography, common image ratios are 1.85:1 and 2.39:1, and in TV photography, it is 4:3 and 16:9. However, in still photography, the standard aspect ratio is 3:2.

Part 2 Where Can I Find the Image ratio?

To select the right photo print size, you must consider the photo ratio and the print ratio. You can not accidentally choose the balance that needs cropping from the sides of the photo.

So, first, you must know how or where you can find the image ratio. The following are the methods to do so:

Method 1: Check your Camera

The image ratio depends directly on the camera’s sensor. You can find the correct balance for photo print based on your camera type. For example, APS-C and Full-frame cameras shoot in a 3:2 ratio. But compact cameras often shoot in a 4:3 ratio.

The photos that you click with your smartphones have a 16:9 or 4:3 ratio. The picture below shows some common photo ratios by type of camera and where it will look great in the home.

Method 2: Find Image Information

Unlike the photo ratios, image information determines the original width and height of the image in pixels. You can measure the picture dimensions in any unit, but you will always see the web or digital images in pixels.

Always remember that two different pictures with the same image ratio may not have the same dimensions. For example, a picture with size 1920X1080 pixels and a photo with size 1280x720 pixels can both have a 16:9 aspect ratio.

Method 3: Check with Photoshop

You can quickly check the image ratio in Photoshop (picture ratio calculator) using a crop tool. To do so, follow the steps mentioned below:

● Open the image in Photoshop.

● Choose a crop tool.

● Select the photo ratio.

● Test different image ratios. You can begin with the standard ratios like 3:2, 16:9, 4:3, or 5:4.

● If the crop frame captures the whole picture, it means you have already found the correct ratio.

Do you want a photo print in panorama or square shape? If yes, crop the picture to make it fit a different image ratio. For instance, edit the photo to fit a 1:1 ratio for a square shape.

Or crop a picture to 2:1. 3:1. 4:1, 5:1, or 6:1 ratio for a panorama photo.

Method 4: Image Ratio Calculation

You can find the image ratio using the resolution of a photo easily on a window’s system. To do so, right-click on an image file and scroll down to the Properties. Under details, you will notice, size of a photo in pixels.

To calculate the photo ratio, divide the width by the height of an image. If the total is an integer, multiply it by other numbers. These numbers are photo ratios.

Example 1:

● Photo is 4966px by 3312px

● Divide 4966 by 3312= 1.5

● Now, multiply 1.5 with 2 to obtain a whole number (1.5 X 2= 3)

● The photo’s ratio is 3:2

Example 2:

● Photo is 4416 x 3312 px

● Divide 4416 by 3312= 1.3

● Multiply 1.3 with 3 to obtain a whole number(1.3 x 3= 3.9 or approx. 4)

● The photo’s ratio is 4:3

Part 3 How to adjust image ratio

Image ratio is significant in the videography business. But adjusting the video aspect ratio is more critical. Therefore, if you are a video editor, you must know how to do it. There are plenty of options to adjust the aspect ratio, and one of them is to use a photo aspect ratio calculator.

If you want to make permanent adjustments, use a convertor or editor. “Wondershare Filmora” is the best video editor that allows you to create videos with different aspect ratios and adjust these ratios easily.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The following are different methods to adjust the aspect ratio in Wondershare Filmora:

Method 1: Adjust Aspect Ratio at the Starting Interface

Wondershare Filmora helps you to adjust the video aspect ratio once you launch the editor program. To begin, go to the “drop-down” menu button. Now, press on it to check some commonly used photo ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.

Choose the ratio that you want by simply clicking on it.

Method 2: Adjust Aspect Ratio under Project Settings

You can adjust the aspect ratio by clicking on the “Project Settings.” Then, decide the target aspect ratio depending on the aspect ratio of the media source.

For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will shoe black bars.

So, if any discordance occurs or you want to change the video aspect ratio, select the proper balance from project settings.

Method 3: Adjust Aspect Ratio during Editing

Once you import the videos into the timeline of the Wondershare Filmora, you can easily adjust the ratio from the Crop and Zoom tool.

● Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.

● Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom to change the video aspect ratio.

● You can also manually enter the video aspect ratio. Then, click on the “Ok” button.

Once you make the adjustments in the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.

Method 4: Adjust Video Aspect Ratio with Auto-Reframe

If you use the latest versions of Filmora, you will see Auto Reframe helps adjust the aspect ratio. Other

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora>

The following are steps to change the aspect ratio using the Auto-Reframe option:

Step1

Once you upload the video clips to the media library, right-click on it and select the Auto-Reframe option.

Step2

You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms.

Step3

Once you select the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window. Drag box to adjust the frame or to keep the object in it. It will automatically delete the content outside the box.

Step4

After completing adjustment or reframing, click on the “Export” button to save your video.

Change the name of the video and select the location where you want to save the video.

Now, click on the “Export” again to save.

Method 5: Adjust Aspect Ratio at Exporting

You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch it on widescreen or standard TV whenever you want with an image size aspect ratio calculator.

● Adjust Aspect Ratio for the Local Computer

First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system. You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.

● Adjust Aspect Ratio for a Device

Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Choose your favorite or the best resolution. Once you choose the device, you will see all resolutions.

The video quality will continue improving with higher resolutions. But it will also increase the size of the file.

● Adjust Aspect Ratio for YouTube

Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.

● Adjust Aspect Ratio for DVD TV

When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right. Try to use image size aspect ratio calculator to get the right ratio.

Conclusion

● Aspect ratio holds great importance in the proper display. So, it would be best to learn the calculation and adjustment of the image ratio using photo aspect ratio calculator or image size proportion calculator.

● Hopefully, the above points will help you to learn calculation and adjustment processes. Also, do not forget to use Wondersahe Filmora to set the image ratio and edit the video with ease.

02 [Where Can I Find the Image ratio?](#Part 2)

03 [How to adjust image ratio](#Part 3)

Part 1 What is the image ratio?

The image or aspect ratio is the ratio of width to the height of a picture without any pixels attached. It is expressed with two a colon that separates two numbers, for example, 16:9.

In cinematography, common image ratios are 1.85:1 and 2.39:1, and in TV photography, it is 4:3 and 16:9. However, in still photography, the standard aspect ratio is 3:2.

Part 2 Where Can I Find the Image ratio?

To select the right photo print size, you must consider the photo ratio and the print ratio. You can not accidentally choose the balance that needs cropping from the sides of the photo.

So, first, you must know how or where you can find the image ratio. The following are the methods to do so:

Method 1: Check your Camera

The image ratio depends directly on the camera’s sensor. You can find the correct balance for photo print based on your camera type. For example, APS-C and Full-frame cameras shoot in a 3:2 ratio. But compact cameras often shoot in a 4:3 ratio.

The photos that you click with your smartphones have a 16:9 or 4:3 ratio. The picture below shows some common photo ratios by type of camera and where it will look great in the home.

Method 2: Find Image Information

Unlike the photo ratios, image information determines the original width and height of the image in pixels. You can measure the picture dimensions in any unit, but you will always see the web or digital images in pixels.

Always remember that two different pictures with the same image ratio may not have the same dimensions. For example, a picture with size 1920X1080 pixels and a photo with size 1280x720 pixels can both have a 16:9 aspect ratio.

Method 3: Check with Photoshop

You can quickly check the image ratio in Photoshop (picture ratio calculator) using a crop tool. To do so, follow the steps mentioned below:

● Open the image in Photoshop.

● Choose a crop tool.

● Select the photo ratio.

● Test different image ratios. You can begin with the standard ratios like 3:2, 16:9, 4:3, or 5:4.

● If the crop frame captures the whole picture, it means you have already found the correct ratio.

Do you want a photo print in panorama or square shape? If yes, crop the picture to make it fit a different image ratio. For instance, edit the photo to fit a 1:1 ratio for a square shape.

Or crop a picture to 2:1. 3:1. 4:1, 5:1, or 6:1 ratio for a panorama photo.

Method 4: Image Ratio Calculation

You can find the image ratio using the resolution of a photo easily on a window’s system. To do so, right-click on an image file and scroll down to the Properties. Under details, you will notice, size of a photo in pixels.

To calculate the photo ratio, divide the width by the height of an image. If the total is an integer, multiply it by other numbers. These numbers are photo ratios.

Example 1:

● Photo is 4966px by 3312px

● Divide 4966 by 3312= 1.5

● Now, multiply 1.5 with 2 to obtain a whole number (1.5 X 2= 3)

● The photo’s ratio is 3:2

Example 2:

● Photo is 4416 x 3312 px

● Divide 4416 by 3312= 1.3

● Multiply 1.3 with 3 to obtain a whole number(1.3 x 3= 3.9 or approx. 4)

● The photo’s ratio is 4:3

Part 3 How to adjust image ratio

Image ratio is significant in the videography business. But adjusting the video aspect ratio is more critical. Therefore, if you are a video editor, you must know how to do it. There are plenty of options to adjust the aspect ratio, and one of them is to use a photo aspect ratio calculator.

If you want to make permanent adjustments, use a convertor or editor. “Wondershare Filmora” is the best video editor that allows you to create videos with different aspect ratios and adjust these ratios easily.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The following are different methods to adjust the aspect ratio in Wondershare Filmora:

Method 1: Adjust Aspect Ratio at the Starting Interface

Wondershare Filmora helps you to adjust the video aspect ratio once you launch the editor program. To begin, go to the “drop-down” menu button. Now, press on it to check some commonly used photo ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.

Choose the ratio that you want by simply clicking on it.

Method 2: Adjust Aspect Ratio under Project Settings

You can adjust the aspect ratio by clicking on the “Project Settings.” Then, decide the target aspect ratio depending on the aspect ratio of the media source.

For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will shoe black bars.

So, if any discordance occurs or you want to change the video aspect ratio, select the proper balance from project settings.

Method 3: Adjust Aspect Ratio during Editing

Once you import the videos into the timeline of the Wondershare Filmora, you can easily adjust the ratio from the Crop and Zoom tool.

● Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.

● Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom to change the video aspect ratio.

● You can also manually enter the video aspect ratio. Then, click on the “Ok” button.

Once you make the adjustments in the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.

Method 4: Adjust Video Aspect Ratio with Auto-Reframe

If you use the latest versions of Filmora, you will see Auto Reframe helps adjust the aspect ratio. Other

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The following are steps to change the aspect ratio using the Auto-Reframe option:

Step1

Once you upload the video clips to the media library, right-click on it and select the Auto-Reframe option.

Step2

You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms.

Step3

Once you select the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window. Drag box to adjust the frame or to keep the object in it. It will automatically delete the content outside the box.

Step4

After completing adjustment or reframing, click on the “Export” button to save your video.

Change the name of the video and select the location where you want to save the video.

Now, click on the “Export” again to save.

Method 5: Adjust Aspect Ratio at Exporting

You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch it on widescreen or standard TV whenever you want with an image size aspect ratio calculator.

● Adjust Aspect Ratio for the Local Computer

First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system. You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.

● Adjust Aspect Ratio for a Device

Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Choose your favorite or the best resolution. Once you choose the device, you will see all resolutions.

The video quality will continue improving with higher resolutions. But it will also increase the size of the file.

● Adjust Aspect Ratio for YouTube

Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.

● Adjust Aspect Ratio for DVD TV

When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right. Try to use image size aspect ratio calculator to get the right ratio.

Conclusion

● Aspect ratio holds great importance in the proper display. So, it would be best to learn the calculation and adjustment of the image ratio using photo aspect ratio calculator or image size proportion calculator.

● Hopefully, the above points will help you to learn calculation and adjustment processes. Also, do not forget to use Wondersahe Filmora to set the image ratio and edit the video with ease.

Best and Most Popular iPhone Apps

Best and Most Popular iPhone Apps in 2024

Richard Bennett

Mar 27, 2024• Proven solutions

Earlier this month, Apple has released its choices for the best app and video games of 2024 and revealed some of the hottest trends on the App Store. Over the years, we’ve seen how apps shape the everyday life of iPhone and iPad users, through innovation, entertainment and creativity.

The current trends on App Store show a growing interest in applications that unleash creativity and make recording images or sounds easier. So, if you are looking for an app that can take you a step closer to becoming a successful podcaster or video content creator , we have great news for you because currently, there are so many powerful apps to choose from. Let’s take a look at some of the best and most popular iPhone apps that left their mark in 2024.

• Part 1: Apple Pick: Best App for iPhone in 2024
• Part 2: Most Trending & Popular Apps for iPhone of the Year [Full Checklist]
• Part 3: Most Popular and Trending Photo & Video Apps for iPhone [+Review]

Part 1: The iPhone App of the Year: Spectre Camera

Social networks have made photography more popular than ever. However, the quality of pictures taken with Smartphones still cannot be compared to the quality of images produced on DSLR cameras .

The iPhone app of the year provides a solution to this issue by employing the latest computational photography techniques. The Spectre Camera is equipped with an AI that can easily create long-exposure photographs, remove crowds from images and detect scenes automatically . The app saves all pictures it takes during a long-exposure and generates live photos by merging all images into a single breathtaking shot.

Optionally, you can apply live effects to each image you take with Spectre Camera if you would like to enhance its colors or highlight a particular detail. Image stabilization features are designed to keep all photos you shoot handheld sharp, while Spectre Camera also offers the automatic tripod detection option. The app’s machine learning algorithms detect scenes and provide all the help you need to produce professional-looking photos with your iPhone.

As the popularity of social media platforms continues to grow, so does the demand for photo and video applications that are compatible with iOS devices. That’s why it is hardly surprising that Spectre Camera is the iPhone app of the year because it is packed with industry-leading technologies that simplify the image-taking process.

You can check the detailed review below of Spectre Camera App from YouTube Channel TinyShutter to learn more.

Part 2: Most Trending & Popular Apps for iPhone of the Year [Full Checklist]

Besides the best app for iPhone of the year, Apple also picked up some most trending apps for simplifying and empowering storytelling. Here is the complete list of these apps.

App Trend of 2024	Publisher	Category	App Size	Price	Ratings	User Rating	System Requirement
1 Second Everyday: Video Diary	1 Second Everyday Inc.	Photo & Video	132.4 MB	Free, In-App Purchases	30.6K	4.8	Requires iOS11.2 or later
24FPS - Video Filter & LUT	Polarr.Inc	Photo & Video	89.9 MB	Free, In-App Purchases	943	4.7	Requires iOS 12.0 or later
Anchor	Anchor FM INC	News	109.6 MB	Free	40K	4.8	Requires iOS 11.0 or later
Canva: Stories & Video Maker	Canva Pty Ltd	Photo & Video	309.2 MB	Free	1.4K	4.8	Requiers iOS 11.03 or later
Filmr - Video Editor & Filter	Stei App,ltda	Photo & Video	203.6 MB	Free, In-App Purchases	4.9K	4.5	Requires iOS.11.0 or later
FlipaClip: Cartoon Animation	Visual Blasters LLC	Entertainment	109.5 MB	Free,In-App Purchases	51K	4.6	Requiers iOS 10.0 or later
快手 (Kwai - Video Social Network)	JOYO TECHNOLOGY PTE.LTD	Photo & Video	235.8 MB	Free,In-App Purchases	13.5K	4.5	Requires iOS 9.0 or later
Lifecake Family & Baby Photos	Lifecake Ltd.	Lifestyle	114.3 MB	Free,In-App Purchases	27K	4.8	Requires iOS 12.0 or later
Magisto Video Editor	Vimeo, Inc.	Photo & Video	194.2 MB	Free, In-App Purchases	79.4K	4.6	Requires iOS 11.0 or later
Mojo - Stories Editor	Archery Inc.	Photo & Video	98.5 MB	Free, In-App Purchases	15.6K	4.9	Requires iOS 11.4 or later
Nizo	Image Mechanics Pty Ltd.	Photo & Video	29.5 MB	$4.99	78	4.5	Requires iOS 11.0 or later
Noisy Book	Lunen Digital Ltd.	Books	244.5 MB	Free, In-App Purchases	20	3.8	Requires iOS 13.0 or later
Over: Design/Flyer/Story Maker	Over, Inc.	Photo & Video	262.8 MB	Free, In-App Purchases	59.3K	4.8	Requires iOS 11.0 or later
Spark Camera - Video Editor	Dayworks	Photo & Video	229.6 MB	Free, In-App Purchases	5.6K	4.8	Requires iOS 11.1 or later
Steller	Expedition Travel Advisor, Inc.	Photo & Video	74.4 MB	Free, In-App Purchases	773	4.8	Requires iOS 9.0 or later
StoryBoost: Story Editor	Lightricks Ltd.	Photo & Video	208.4 MB	Free, In-App Purchases	575	4.5	Requires iOS 11.0 or later
Tayasui Sketches	Tayasui.com	Productivity	326.9 MB	Free, In-App Purchases	22.4K	4.6	Requires iOS 9.0 or later
Typic 2: Fonts & Text on Photo	Hi Mom S.A.S	Photo & Video	408.7 MB	Free, In-App Purchases	588	4.5	Requires iOS 12.1 or later
Unfold — Create Stories	Unfold Creative, LLC	Photo & Video	152.9 MB	Free, In-App Purchases	89.5K	4.9	Requires iOS 10.0 or later
Vostok	Dmitry Mashkin	Photo & Video	121 MB	$0.99	4	5	Requires iOS 12.0 or later
VUE - Video Camera and Editor	VUE VIDEO CO., LTD.	Photo & Video	155.3 MB	Free, In-App Purchases	617	4.9	Requires iOS 9.0 or later
Wattpad	Wattpad Corp	Books	154.2 MB	Free, In-App Purchases	286.4K	4.7	Requires iOS 10.0 or later
WIDE	Xiamen Meitu Technology	Photo & Video	158.6 MB	Free	10K	4.9	Requires iOS 9.0 or later

Part 3: 10 Most Popular and Trending Photo & Video Apps in 2024

Apps from gaming, entertainment, and books categories were gaining momentum throughout the year, but the photo and video category that makes the storytelling easier is by far the most popular. If you are looking to record voices , create podcasts , take photos or record videos, you’ll find the app that meets all your demands effortlessly. Here are some of the most popular apps from the Photo & Video category on the App Store in 2024.

1. Canva: Stories and Video Maker

Price: Free

Supported OS: Requires iOS 11.03 or later

Building social media following can be a daunting task if you don’t have the right tools. Canva: Stories and Video Maker enables you to design stories you share on Facebook, Snapchat, and Instagram. The app offers a selection of more than 700 story templates that are organized into categories such as Food, Business or Travel and it lets you choose photo templates for all images you want to publish on social media. In addition, this iPhone app, features a set of video editing tools, so that you can use different templates to edit them or trim and preview each video before exporting it from the Canva: Stories and Video Maker.

2. Magisto

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.0 or later

In 2017, Magisto was selected as the number one video editing app for iPhones and a few years later it is still one of the best apps in this category on the App Store. Digital marketers who don’t have the skills or the time to edit their videos with professional video editing software can benefit from this AI-powered editor. In order to create a new video, you just have to choose a video editing style such as kids or pets, import the media assets into your project and let Magisto work its magic. If you opt for the monthly Business subscription plan you will gain access to more than 3 million stock videos and 25 million photos.

3. Mojo

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.4 or later

The 4.9 User Rating on more than 15.000 reviews speaks volumes about Mojo’s capabilities. Even the free version of the app lets you choose from more than a hundred fully customizable templates. So, once you pick an animated template you just have to add the video and audio files you want to include in the final version of the video and wait for Mojo to generate a new story you can share on social media. However, you must upgrade to the pro version of the app if you want to choose the aspect ratio for all videos you edit with this app or be able to use all of the text styles and templates Mojo offers.

4. Over: Design/Flyers/Story Maker

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.0 or later

Producing brand content that drives the sales of the products and services your company offers doesn’t have to take hours or even days of hard work. In fact, if you install Over on your iPhone you can add logos, text layers and other graphic elements to photos and videos in just a few quick taps. There are hundreds of templates and fonts to choose from, and you can use any of them to design a flyer, a poster or a social media post. Sharing your creations to social networks directly from the app won’t take much more than a few moments of your time, which makes Over a perfect choice if you want to produce and share new content regularly.

5. Spark Camera

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.1 or later

Apple included the Spark Camera app in their selection of the best storytelling apps in 2024, and a brief look at the app’s features shows why. Besides recording videos in Full HD and 4K resolutions you can also use Spark Camera to create voiceovers, remove any segment of a video clip you want or change a clip’s playback speed. In addition, you can set the preferred frame rate for each video you record with Spark Camera and utilize its image stabilization options while shooting under difficult light conditions. Applying a filter to a video you recorded with this app requires you to just swipe left or right while you can adjust their intensity by simply moving your finger up or down.

6. Steller

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 9.0 or later

It has already been five years since Steller was named as one of the best apps on the App Store by Apple, but very little has changed in the meantime. You don’t have to be a professional storyteller in order to create engaging visual stories with this app since you can select a theme you like and let Steller do all the heavy lifting for you. There just ten text styles to choose from and the app doesn’t offer even the basic video editing tools, which limits your options throughout the video editing process. Nonetheless, you can share all video content you edit with Steller directly to your Instagram Stories.

7. Unfold

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 10.0 or later

Creating Facebook or Instagram Stories that attract the attention of thousands of daily viewers is what Unfold does best. You can apply ten different filters and effects to all videos you record with this app and then choose from over 150 video templates. Unfold also grants you access to advanced text tools that enable you to customize the messages you want to distribute through social media channels. The free version of Unfold offers only a limited range of options, and you must upgrade to Unfold+ if you want to access all of the themes, fonts, and stickers this app provides. Despite the great user rating, Unfold still lacks video and audio editing tools that would allow its users to manipulate their footage without any restrictions.

8. 24 FPS – Video Filter & LUT

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 12.0 or later

iPhone owners in need of a video editing app that allows them to record and edit their footage with professional tools should consider installing 24 FPS. In addition to excellent video recording capabilities, this app features a plethora of options you can use to enhance the colors in the videos you edit. Importing LUTs into 24 FPS is a routine operation that can reduce the amount of time you have to spend on giving a video a particular cinematic style. Skin-thinning and skin smoothing filters enable you to beautify the people in your videos and make them more visually appealing to the online audience. The app’s video editor also contains audio editing options that make creating a video’s soundtrack fun and enjoyable.

9. VUE – Video Camera and Editor

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 9.0 or later

Recording and editing social media videos from your iPhone enables you to produce visually impressive content wherever you are. An app like Vue is a perfect option if you don’t want to post unedited footage on your social media accounts, but don’t have the time to use a professional video editing software. Besides offering more than twenty filters, Vue also lets you change a video’s playback speed, merge or split multiple clips and enhance the colors of each clip you edit. The seemingly endless library of royalty-free songs offers you all the resources you are going to need while creating a soundtrack for your video, and you can also control the volume of video’s original sound and audio files you added to a project.

10 1 Second Every Day: Video Diary

Price: Free, but offers in-app purchases

Supported OS: Requires iOS11.2

Simple, routine activities like capturing a single moment every day can help you create a collection of all the exciting things you do on a daily basis. 1 Second Every Day app is designed to help you create a video diary that sums up the most important moments of your day. You can either create Freestyle videos you take at different types of events and your journeys or capture standard Timeline videos that have the form of a classic video diary. The app can also auto-fill your timeline if you are struggling to find a good idea for your daily diary entry, and it supports unlimited mashing so that you can combine videos over a five-year or one-month period without any video length restrictions.

Conclusion

According to Apple, some of the most popular apps for the iPhone are built for storytellers, and this trend is going to continue in 2024 as the demand for video content can only increase. Consequently, some of the best iOS apps can be found in the Photo & Video category as they provide the tools that simplify the process of creating social media videos. Which app are you using to create your stories? Leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Earlier this month, Apple has released its choices for the best app and video games of 2024 and revealed some of the hottest trends on the App Store. Over the years, we’ve seen how apps shape the everyday life of iPhone and iPad users, through innovation, entertainment and creativity.

The current trends on App Store show a growing interest in applications that unleash creativity and make recording images or sounds easier. So, if you are looking for an app that can take you a step closer to becoming a successful podcaster or video content creator , we have great news for you because currently, there are so many powerful apps to choose from. Let’s take a look at some of the best and most popular iPhone apps that left their mark in 2024.

• Part 1: Apple Pick: Best App for iPhone in 2024
• Part 2: Most Trending & Popular Apps for iPhone of the Year [Full Checklist]
• Part 3: Most Popular and Trending Photo & Video Apps for iPhone [+Review]

Part 1: The iPhone App of the Year: Spectre Camera

Social networks have made photography more popular than ever. However, the quality of pictures taken with Smartphones still cannot be compared to the quality of images produced on DSLR cameras .

The iPhone app of the year provides a solution to this issue by employing the latest computational photography techniques. The Spectre Camera is equipped with an AI that can easily create long-exposure photographs, remove crowds from images and detect scenes automatically . The app saves all pictures it takes during a long-exposure and generates live photos by merging all images into a single breathtaking shot.

Optionally, you can apply live effects to each image you take with Spectre Camera if you would like to enhance its colors or highlight a particular detail. Image stabilization features are designed to keep all photos you shoot handheld sharp, while Spectre Camera also offers the automatic tripod detection option. The app’s machine learning algorithms detect scenes and provide all the help you need to produce professional-looking photos with your iPhone.

As the popularity of social media platforms continues to grow, so does the demand for photo and video applications that are compatible with iOS devices. That’s why it is hardly surprising that Spectre Camera is the iPhone app of the year because it is packed with industry-leading technologies that simplify the image-taking process.

You can check the detailed review below of Spectre Camera App from YouTube Channel TinyShutter to learn more.

Part 2: Most Trending & Popular Apps for iPhone of the Year [Full Checklist]

Besides the best app for iPhone of the year, Apple also picked up some most trending apps for simplifying and empowering storytelling. Here is the complete list of these apps.

App Trend of 2024	Publisher	Category	App Size	Price	Ratings	User Rating	System Requirement
1 Second Everyday: Video Diary	1 Second Everyday Inc.	Photo & Video	132.4 MB	Free, In-App Purchases	30.6K	4.8	Requires iOS11.2 or later
24FPS - Video Filter & LUT	Polarr.Inc	Photo & Video	89.9 MB	Free, In-App Purchases	943	4.7	Requires iOS 12.0 or later
Anchor	Anchor FM INC	News	109.6 MB	Free	40K	4.8	Requires iOS 11.0 or later
Canva: Stories & Video Maker	Canva Pty Ltd	Photo & Video	309.2 MB	Free	1.4K	4.8	Requiers iOS 11.03 or later
Filmr - Video Editor & Filter	Stei App,ltda	Photo & Video	203.6 MB	Free, In-App Purchases	4.9K	4.5	Requires iOS.11.0 or later
FlipaClip: Cartoon Animation	Visual Blasters LLC	Entertainment	109.5 MB	Free,In-App Purchases	51K	4.6	Requiers iOS 10.0 or later
快手 (Kwai - Video Social Network)	JOYO TECHNOLOGY PTE.LTD	Photo & Video	235.8 MB	Free,In-App Purchases	13.5K	4.5	Requires iOS 9.0 or later
Lifecake Family & Baby Photos	Lifecake Ltd.	Lifestyle	114.3 MB	Free,In-App Purchases	27K	4.8	Requires iOS 12.0 or later
Magisto Video Editor	Vimeo, Inc.	Photo & Video	194.2 MB	Free, In-App Purchases	79.4K	4.6	Requires iOS 11.0 or later
Mojo - Stories Editor	Archery Inc.	Photo & Video	98.5 MB	Free, In-App Purchases	15.6K	4.9	Requires iOS 11.4 or later
Nizo	Image Mechanics Pty Ltd.	Photo & Video	29.5 MB	$4.99	78	4.5	Requires iOS 11.0 or later
Noisy Book	Lunen Digital Ltd.	Books	244.5 MB	Free, In-App Purchases	20	3.8	Requires iOS 13.0 or later
Over: Design/Flyer/Story Maker	Over, Inc.	Photo & Video	262.8 MB	Free, In-App Purchases	59.3K	4.8	Requires iOS 11.0 or later
Spark Camera - Video Editor	Dayworks	Photo & Video	229.6 MB	Free, In-App Purchases	5.6K	4.8	Requires iOS 11.1 or later
Steller	Expedition Travel Advisor, Inc.	Photo & Video	74.4 MB	Free, In-App Purchases	773	4.8	Requires iOS 9.0 or later
StoryBoost: Story Editor	Lightricks Ltd.	Photo & Video	208.4 MB	Free, In-App Purchases	575	4.5	Requires iOS 11.0 or later
Tayasui Sketches	Tayasui.com	Productivity	326.9 MB	Free, In-App Purchases	22.4K	4.6	Requires iOS 9.0 or later
Typic 2: Fonts & Text on Photo	Hi Mom S.A.S	Photo & Video	408.7 MB	Free, In-App Purchases	588	4.5	Requires iOS 12.1 or later
Unfold — Create Stories	Unfold Creative, LLC	Photo & Video	152.9 MB	Free, In-App Purchases	89.5K	4.9	Requires iOS 10.0 or later
Vostok	Dmitry Mashkin	Photo & Video	121 MB	$0.99	4	5	Requires iOS 12.0 or later
VUE - Video Camera and Editor	VUE VIDEO CO., LTD.	Photo & Video	155.3 MB	Free, In-App Purchases	617	4.9	Requires iOS 9.0 or later
Wattpad	Wattpad Corp	Books	154.2 MB	Free, In-App Purchases	286.4K	4.7	Requires iOS 10.0 or later
WIDE	Xiamen Meitu Technology	Photo & Video	158.6 MB	Free	10K	4.9	Requires iOS 9.0 or later

Part 3: 10 Most Popular and Trending Photo & Video Apps in 2024

Apps from gaming, entertainment, and books categories were gaining momentum throughout the year, but the photo and video category that makes the storytelling easier is by far the most popular. If you are looking to record voices , create podcasts , take photos or record videos, you’ll find the app that meets all your demands effortlessly. Here are some of the most popular apps from the Photo & Video category on the App Store in 2024.

1. Canva: Stories and Video Maker

Price: Free

Supported OS: Requires iOS 11.03 or later

Building social media following can be a daunting task if you don’t have the right tools. Canva: Stories and Video Maker enables you to design stories you share on Facebook, Snapchat, and Instagram. The app offers a selection of more than 700 story templates that are organized into categories such as Food, Business or Travel and it lets you choose photo templates for all images you want to publish on social media. In addition, this iPhone app, features a set of video editing tools, so that you can use different templates to edit them or trim and preview each video before exporting it from the Canva: Stories and Video Maker.

2. Magisto

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.0 or later

In 2017, Magisto was selected as the number one video editing app for iPhones and a few years later it is still one of the best apps in this category on the App Store. Digital marketers who don’t have the skills or the time to edit their videos with professional video editing software can benefit from this AI-powered editor. In order to create a new video, you just have to choose a video editing style such as kids or pets, import the media assets into your project and let Magisto work its magic. If you opt for the monthly Business subscription plan you will gain access to more than 3 million stock videos and 25 million photos.

3. Mojo

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.4 or later

The 4.9 User Rating on more than 15.000 reviews speaks volumes about Mojo’s capabilities. Even the free version of the app lets you choose from more than a hundred fully customizable templates. So, once you pick an animated template you just have to add the video and audio files you want to include in the final version of the video and wait for Mojo to generate a new story you can share on social media. However, you must upgrade to the pro version of the app if you want to choose the aspect ratio for all videos you edit with this app or be able to use all of the text styles and templates Mojo offers.

4. Over: Design/Flyers/Story Maker

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.0 or later

Producing brand content that drives the sales of the products and services your company offers doesn’t have to take hours or even days of hard work. In fact, if you install Over on your iPhone you can add logos, text layers and other graphic elements to photos and videos in just a few quick taps. There are hundreds of templates and fonts to choose from, and you can use any of them to design a flyer, a poster or a social media post. Sharing your creations to social networks directly from the app won’t take much more than a few moments of your time, which makes Over a perfect choice if you want to produce and share new content regularly.

5. Spark Camera

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.1 or later

Apple included the Spark Camera app in their selection of the best storytelling apps in 2024, and a brief look at the app’s features shows why. Besides recording videos in Full HD and 4K resolutions you can also use Spark Camera to create voiceovers, remove any segment of a video clip you want or change a clip’s playback speed. In addition, you can set the preferred frame rate for each video you record with Spark Camera and utilize its image stabilization options while shooting under difficult light conditions. Applying a filter to a video you recorded with this app requires you to just swipe left or right while you can adjust their intensity by simply moving your finger up or down.

6. Steller

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 9.0 or later

It has already been five years since Steller was named as one of the best apps on the App Store by Apple, but very little has changed in the meantime. You don’t have to be a professional storyteller in order to create engaging visual stories with this app since you can select a theme you like and let Steller do all the heavy lifting for you. There just ten text styles to choose from and the app doesn’t offer even the basic video editing tools, which limits your options throughout the video editing process. Nonetheless, you can share all video content you edit with Steller directly to your Instagram Stories.

7. Unfold

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 10.0 or later

Creating Facebook or Instagram Stories that attract the attention of thousands of daily viewers is what Unfold does best. You can apply ten different filters and effects to all videos you record with this app and then choose from over 150 video templates. Unfold also grants you access to advanced text tools that enable you to customize the messages you want to distribute through social media channels. The free version of Unfold offers only a limited range of options, and you must upgrade to Unfold+ if you want to access all of the themes, fonts, and stickers this app provides. Despite the great user rating, Unfold still lacks video and audio editing tools that would allow its users to manipulate their footage without any restrictions.

8. 24 FPS – Video Filter & LUT

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 12.0 or later

iPhone owners in need of a video editing app that allows them to record and edit their footage with professional tools should consider installing 24 FPS. In addition to excellent video recording capabilities, this app features a plethora of options you can use to enhance the colors in the videos you edit. Importing LUTs into 24 FPS is a routine operation that can reduce the amount of time you have to spend on giving a video a particular cinematic style. Skin-thinning and skin smoothing filters enable you to beautify the people in your videos and make them more visually appealing to the online audience. The app’s video editor also contains audio editing options that make creating a video’s soundtrack fun and enjoyable.

9. VUE – Video Camera and Editor

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 9.0 or later

Recording and editing social media videos from your iPhone enables you to produce visually impressive content wherever you are. An app like Vue is a perfect option if you don’t want to post unedited footage on your social media accounts, but don’t have the time to use a professional video editing software. Besides offering more than twenty filters, Vue also lets you change a video’s playback speed, merge or split multiple clips and enhance the colors of each clip you edit. The seemingly endless library of royalty-free songs offers you all the resources you are going to need while creating a soundtrack for your video, and you can also control the volume of video’s original sound and audio files you added to a project.

10 1 Second Every Day: Video Diary

Price: Free, but offers in-app purchases

Supported OS: Requires iOS11.2

Simple, routine activities like capturing a single moment every day can help you create a collection of all the exciting things you do on a daily basis. 1 Second Every Day app is designed to help you create a video diary that sums up the most important moments of your day. You can either create Freestyle videos you take at different types of events and your journeys or capture standard Timeline videos that have the form of a classic video diary. The app can also auto-fill your timeline if you are struggling to find a good idea for your daily diary entry, and it supports unlimited mashing so that you can combine videos over a five-year or one-month period without any video length restrictions.

Conclusion

According to Apple, some of the most popular apps for the iPhone are built for storytellers, and this trend is going to continue in 2024 as the demand for video content can only increase. Consequently, some of the best iOS apps can be found in the Photo & Video category as they provide the tools that simplify the process of creating social media videos. Which app are you using to create your stories? Leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Earlier this month, Apple has released its choices for the best app and video games of 2024 and revealed some of the hottest trends on the App Store. Over the years, we’ve seen how apps shape the everyday life of iPhone and iPad users, through innovation, entertainment and creativity.

The current trends on App Store show a growing interest in applications that unleash creativity and make recording images or sounds easier. So, if you are looking for an app that can take you a step closer to becoming a successful podcaster or video content creator , we have great news for you because currently, there are so many powerful apps to choose from. Let’s take a look at some of the best and most popular iPhone apps that left their mark in 2024.

• Part 1: Apple Pick: Best App for iPhone in 2024
• Part 2: Most Trending & Popular Apps for iPhone of the Year [Full Checklist]
• Part 3: Most Popular and Trending Photo & Video Apps for iPhone [+Review]

Part 1: The iPhone App of the Year: Spectre Camera

Social networks have made photography more popular than ever. However, the quality of pictures taken with Smartphones still cannot be compared to the quality of images produced on DSLR cameras .

The iPhone app of the year provides a solution to this issue by employing the latest computational photography techniques. The Spectre Camera is equipped with an AI that can easily create long-exposure photographs, remove crowds from images and detect scenes automatically . The app saves all pictures it takes during a long-exposure and generates live photos by merging all images into a single breathtaking shot.

Optionally, you can apply live effects to each image you take with Spectre Camera if you would like to enhance its colors or highlight a particular detail. Image stabilization features are designed to keep all photos you shoot handheld sharp, while Spectre Camera also offers the automatic tripod detection option. The app’s machine learning algorithms detect scenes and provide all the help you need to produce professional-looking photos with your iPhone.

As the popularity of social media platforms continues to grow, so does the demand for photo and video applications that are compatible with iOS devices. That’s why it is hardly surprising that Spectre Camera is the iPhone app of the year because it is packed with industry-leading technologies that simplify the image-taking process.

You can check the detailed review below of Spectre Camera App from YouTube Channel TinyShutter to learn more.

Part 2: Most Trending & Popular Apps for iPhone of the Year [Full Checklist]

Besides the best app for iPhone of the year, Apple also picked up some most trending apps for simplifying and empowering storytelling. Here is the complete list of these apps.

App Trend of 2024	Publisher	Category	App Size	Price	Ratings	User Rating	System Requirement
1 Second Everyday: Video Diary	1 Second Everyday Inc.	Photo & Video	132.4 MB	Free, In-App Purchases	30.6K	4.8	Requires iOS11.2 or later
24FPS - Video Filter & LUT	Polarr.Inc	Photo & Video	89.9 MB	Free, In-App Purchases	943	4.7	Requires iOS 12.0 or later
Anchor	Anchor FM INC	News	109.6 MB	Free	40K	4.8	Requires iOS 11.0 or later
Canva: Stories & Video Maker	Canva Pty Ltd	Photo & Video	309.2 MB	Free	1.4K	4.8	Requiers iOS 11.03 or later
Filmr - Video Editor & Filter	Stei App,ltda	Photo & Video	203.6 MB	Free, In-App Purchases	4.9K	4.5	Requires iOS.11.0 or later
FlipaClip: Cartoon Animation	Visual Blasters LLC	Entertainment	109.5 MB	Free,In-App Purchases	51K	4.6	Requiers iOS 10.0 or later
快手 (Kwai - Video Social Network)	JOYO TECHNOLOGY PTE.LTD	Photo & Video	235.8 MB	Free,In-App Purchases	13.5K	4.5	Requires iOS 9.0 or later
Lifecake Family & Baby Photos	Lifecake Ltd.	Lifestyle	114.3 MB	Free,In-App Purchases	27K	4.8	Requires iOS 12.0 or later
Magisto Video Editor	Vimeo, Inc.	Photo & Video	194.2 MB	Free, In-App Purchases	79.4K	4.6	Requires iOS 11.0 or later
Mojo - Stories Editor	Archery Inc.	Photo & Video	98.5 MB	Free, In-App Purchases	15.6K	4.9	Requires iOS 11.4 or later
Nizo	Image Mechanics Pty Ltd.	Photo & Video	29.5 MB	$4.99	78	4.5	Requires iOS 11.0 or later
Noisy Book	Lunen Digital Ltd.	Books	244.5 MB	Free, In-App Purchases	20	3.8	Requires iOS 13.0 or later
Over: Design/Flyer/Story Maker	Over, Inc.	Photo & Video	262.8 MB	Free, In-App Purchases	59.3K	4.8	Requires iOS 11.0 or later
Spark Camera - Video Editor	Dayworks	Photo & Video	229.6 MB	Free, In-App Purchases	5.6K	4.8	Requires iOS 11.1 or later
Steller	Expedition Travel Advisor, Inc.	Photo & Video	74.4 MB	Free, In-App Purchases	773	4.8	Requires iOS 9.0 or later
StoryBoost: Story Editor	Lightricks Ltd.	Photo & Video	208.4 MB	Free, In-App Purchases	575	4.5	Requires iOS 11.0 or later
Tayasui Sketches	Tayasui.com	Productivity	326.9 MB	Free, In-App Purchases	22.4K	4.6	Requires iOS 9.0 or later
Typic 2: Fonts & Text on Photo	Hi Mom S.A.S	Photo & Video	408.7 MB	Free, In-App Purchases	588	4.5	Requires iOS 12.1 or later
Unfold — Create Stories	Unfold Creative, LLC	Photo & Video	152.9 MB	Free, In-App Purchases	89.5K	4.9	Requires iOS 10.0 or later
Vostok	Dmitry Mashkin	Photo & Video	121 MB	$0.99	4	5	Requires iOS 12.0 or later
VUE - Video Camera and Editor	VUE VIDEO CO., LTD.	Photo & Video	155.3 MB	Free, In-App Purchases	617	4.9	Requires iOS 9.0 or later
Wattpad	Wattpad Corp	Books	154.2 MB	Free, In-App Purchases	286.4K	4.7	Requires iOS 10.0 or later
WIDE	Xiamen Meitu Technology	Photo & Video	158.6 MB	Free	10K	4.9	Requires iOS 9.0 or later

Part 3: 10 Most Popular and Trending Photo & Video Apps in 2024

Apps from gaming, entertainment, and books categories were gaining momentum throughout the year, but the photo and video category that makes the storytelling easier is by far the most popular. If you are looking to record voices , create podcasts , take photos or record videos, you’ll find the app that meets all your demands effortlessly. Here are some of the most popular apps from the Photo & Video category on the App Store in 2024.

1. Canva: Stories and Video Maker

Price: Free

Supported OS: Requires iOS 11.03 or later

Building social media following can be a daunting task if you don’t have the right tools. Canva: Stories and Video Maker enables you to design stories you share on Facebook, Snapchat, and Instagram. The app offers a selection of more than 700 story templates that are organized into categories such as Food, Business or Travel and it lets you choose photo templates for all images you want to publish on social media. In addition, this iPhone app, features a set of video editing tools, so that you can use different templates to edit them or trim and preview each video before exporting it from the Canva: Stories and Video Maker.

2. Magisto

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.0 or later

In 2017, Magisto was selected as the number one video editing app for iPhones and a few years later it is still one of the best apps in this category on the App Store. Digital marketers who don’t have the skills or the time to edit their videos with professional video editing software can benefit from this AI-powered editor. In order to create a new video, you just have to choose a video editing style such as kids or pets, import the media assets into your project and let Magisto work its magic. If you opt for the monthly Business subscription plan you will gain access to more than 3 million stock videos and 25 million photos.

3. Mojo

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.4 or later

The 4.9 User Rating on more than 15.000 reviews speaks volumes about Mojo’s capabilities. Even the free version of the app lets you choose from more than a hundred fully customizable templates. So, once you pick an animated template you just have to add the video and audio files you want to include in the final version of the video and wait for Mojo to generate a new story you can share on social media. However, you must upgrade to the pro version of the app if you want to choose the aspect ratio for all videos you edit with this app or be able to use all of the text styles and templates Mojo offers.

4. Over: Design/Flyers/Story Maker

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.0 or later

Producing brand content that drives the sales of the products and services your company offers doesn’t have to take hours or even days of hard work. In fact, if you install Over on your iPhone you can add logos, text layers and other graphic elements to photos and videos in just a few quick taps. There are hundreds of templates and fonts to choose from, and you can use any of them to design a flyer, a poster or a social media post. Sharing your creations to social networks directly from the app won’t take much more than a few moments of your time, which makes Over a perfect choice if you want to produce and share new content regularly.

5. Spark Camera

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.1 or later

Apple included the Spark Camera app in their selection of the best storytelling apps in 2024, and a brief look at the app’s features shows why. Besides recording videos in Full HD and 4K resolutions you can also use Spark Camera to create voiceovers, remove any segment of a video clip you want or change a clip’s playback speed. In addition, you can set the preferred frame rate for each video you record with Spark Camera and utilize its image stabilization options while shooting under difficult light conditions. Applying a filter to a video you recorded with this app requires you to just swipe left or right while you can adjust their intensity by simply moving your finger up or down.

6. Steller

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 9.0 or later

It has already been five years since Steller was named as one of the best apps on the App Store by Apple, but very little has changed in the meantime. You don’t have to be a professional storyteller in order to create engaging visual stories with this app since you can select a theme you like and let Steller do all the heavy lifting for you. There just ten text styles to choose from and the app doesn’t offer even the basic video editing tools, which limits your options throughout the video editing process. Nonetheless, you can share all video content you edit with Steller directly to your Instagram Stories.

7. Unfold

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 10.0 or later

Creating Facebook or Instagram Stories that attract the attention of thousands of daily viewers is what Unfold does best. You can apply ten different filters and effects to all videos you record with this app and then choose from over 150 video templates. Unfold also grants you access to advanced text tools that enable you to customize the messages you want to distribute through social media channels. The free version of Unfold offers only a limited range of options, and you must upgrade to Unfold+ if you want to access all of the themes, fonts, and stickers this app provides. Despite the great user rating, Unfold still lacks video and audio editing tools that would allow its users to manipulate their footage without any restrictions.

8. 24 FPS – Video Filter & LUT

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 12.0 or later

iPhone owners in need of a video editing app that allows them to record and edit their footage with professional tools should consider installing 24 FPS. In addition to excellent video recording capabilities, this app features a plethora of options you can use to enhance the colors in the videos you edit. Importing LUTs into 24 FPS is a routine operation that can reduce the amount of time you have to spend on giving a video a particular cinematic style. Skin-thinning and skin smoothing filters enable you to beautify the people in your videos and make them more visually appealing to the online audience. The app’s video editor also contains audio editing options that make creating a video’s soundtrack fun and enjoyable.

9. VUE – Video Camera and Editor

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 9.0 or later

Recording and editing social media videos from your iPhone enables you to produce visually impressive content wherever you are. An app like Vue is a perfect option if you don’t want to post unedited footage on your social media accounts, but don’t have the time to use a professional video editing software. Besides offering more than twenty filters, Vue also lets you change a video’s playback speed, merge or split multiple clips and enhance the colors of each clip you edit. The seemingly endless library of royalty-free songs offers you all the resources you are going to need while creating a soundtrack for your video, and you can also control the volume of video’s original sound and audio files you added to a project.

10 1 Second Every Day: Video Diary

Price: Free, but offers in-app purchases

Supported OS: Requires iOS11.2

Simple, routine activities like capturing a single moment every day can help you create a collection of all the exciting things you do on a daily basis. 1 Second Every Day app is designed to help you create a video diary that sums up the most important moments of your day. You can either create Freestyle videos you take at different types of events and your journeys or capture standard Timeline videos that have the form of a classic video diary. The app can also auto-fill your timeline if you are struggling to find a good idea for your daily diary entry, and it supports unlimited mashing so that you can combine videos over a five-year or one-month period without any video length restrictions.

Conclusion

According to Apple, some of the most popular apps for the iPhone are built for storytellers, and this trend is going to continue in 2024 as the demand for video content can only increase. Consequently, some of the best iOS apps can be found in the Photo & Video category as they provide the tools that simplify the process of creating social media videos. Which app are you using to create your stories? Leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Earlier this month, Apple has released its choices for the best app and video games of 2024 and revealed some of the hottest trends on the App Store. Over the years, we’ve seen how apps shape the everyday life of iPhone and iPad users, through innovation, entertainment and creativity.

The current trends on App Store show a growing interest in applications that unleash creativity and make recording images or sounds easier. So, if you are looking for an app that can take you a step closer to becoming a successful podcaster or video content creator , we have great news for you because currently, there are so many powerful apps to choose from. Let’s take a look at some of the best and most popular iPhone apps that left their mark in 2024.

• Part 1: Apple Pick: Best App for iPhone in 2024
• Part 2: Most Trending & Popular Apps for iPhone of the Year [Full Checklist]
• Part 3: Most Popular and Trending Photo & Video Apps for iPhone [+Review]

Part 1: The iPhone App of the Year: Spectre Camera

Social networks have made photography more popular than ever. However, the quality of pictures taken with Smartphones still cannot be compared to the quality of images produced on DSLR cameras .

The iPhone app of the year provides a solution to this issue by employing the latest computational photography techniques. The Spectre Camera is equipped with an AI that can easily create long-exposure photographs, remove crowds from images and detect scenes automatically . The app saves all pictures it takes during a long-exposure and generates live photos by merging all images into a single breathtaking shot.

Optionally, you can apply live effects to each image you take with Spectre Camera if you would like to enhance its colors or highlight a particular detail. Image stabilization features are designed to keep all photos you shoot handheld sharp, while Spectre Camera also offers the automatic tripod detection option. The app’s machine learning algorithms detect scenes and provide all the help you need to produce professional-looking photos with your iPhone.

As the popularity of social media platforms continues to grow, so does the demand for photo and video applications that are compatible with iOS devices. That’s why it is hardly surprising that Spectre Camera is the iPhone app of the year because it is packed with industry-leading technologies that simplify the image-taking process.

You can check the detailed review below of Spectre Camera App from YouTube Channel TinyShutter to learn more.

Part 2: Most Trending & Popular Apps for iPhone of the Year [Full Checklist]

Besides the best app for iPhone of the year, Apple also picked up some most trending apps for simplifying and empowering storytelling. Here is the complete list of these apps.

App Trend of 2024	Publisher	Category	App Size	Price	Ratings	User Rating	System Requirement
1 Second Everyday: Video Diary	1 Second Everyday Inc.	Photo & Video	132.4 MB	Free, In-App Purchases	30.6K	4.8	Requires iOS11.2 or later
24FPS - Video Filter & LUT	Polarr.Inc	Photo & Video	89.9 MB	Free, In-App Purchases	943	4.7	Requires iOS 12.0 or later
Anchor	Anchor FM INC	News	109.6 MB	Free	40K	4.8	Requires iOS 11.0 or later
Canva: Stories & Video Maker	Canva Pty Ltd	Photo & Video	309.2 MB	Free	1.4K	4.8	Requiers iOS 11.03 or later
Filmr - Video Editor & Filter	Stei App,ltda	Photo & Video	203.6 MB	Free, In-App Purchases	4.9K	4.5	Requires iOS.11.0 or later
FlipaClip: Cartoon Animation	Visual Blasters LLC	Entertainment	109.5 MB	Free,In-App Purchases	51K	4.6	Requiers iOS 10.0 or later
快手 (Kwai - Video Social Network)	JOYO TECHNOLOGY PTE.LTD	Photo & Video	235.8 MB	Free,In-App Purchases	13.5K	4.5	Requires iOS 9.0 or later
Lifecake Family & Baby Photos	Lifecake Ltd.	Lifestyle	114.3 MB	Free,In-App Purchases	27K	4.8	Requires iOS 12.0 or later
Magisto Video Editor	Vimeo, Inc.	Photo & Video	194.2 MB	Free, In-App Purchases	79.4K	4.6	Requires iOS 11.0 or later
Mojo - Stories Editor	Archery Inc.	Photo & Video	98.5 MB	Free, In-App Purchases	15.6K	4.9	Requires iOS 11.4 or later
Nizo	Image Mechanics Pty Ltd.	Photo & Video	29.5 MB	$4.99	78	4.5	Requires iOS 11.0 or later
Noisy Book	Lunen Digital Ltd.	Books	244.5 MB	Free, In-App Purchases	20	3.8	Requires iOS 13.0 or later
Over: Design/Flyer/Story Maker	Over, Inc.	Photo & Video	262.8 MB	Free, In-App Purchases	59.3K	4.8	Requires iOS 11.0 or later
Spark Camera - Video Editor	Dayworks	Photo & Video	229.6 MB	Free, In-App Purchases	5.6K	4.8	Requires iOS 11.1 or later
Steller	Expedition Travel Advisor, Inc.	Photo & Video	74.4 MB	Free, In-App Purchases	773	4.8	Requires iOS 9.0 or later
StoryBoost: Story Editor	Lightricks Ltd.	Photo & Video	208.4 MB	Free, In-App Purchases	575	4.5	Requires iOS 11.0 or later
Tayasui Sketches	Tayasui.com	Productivity	326.9 MB	Free, In-App Purchases	22.4K	4.6	Requires iOS 9.0 or later
Typic 2: Fonts & Text on Photo	Hi Mom S.A.S	Photo & Video	408.7 MB	Free, In-App Purchases	588	4.5	Requires iOS 12.1 or later
Unfold — Create Stories	Unfold Creative, LLC	Photo & Video	152.9 MB	Free, In-App Purchases	89.5K	4.9	Requires iOS 10.0 or later
Vostok	Dmitry Mashkin	Photo & Video	121 MB	$0.99	4	5	Requires iOS 12.0 or later
VUE - Video Camera and Editor	VUE VIDEO CO., LTD.	Photo & Video	155.3 MB	Free, In-App Purchases	617	4.9	Requires iOS 9.0 or later
Wattpad	Wattpad Corp	Books	154.2 MB	Free, In-App Purchases	286.4K	4.7	Requires iOS 10.0 or later
WIDE	Xiamen Meitu Technology	Photo & Video	158.6 MB	Free	10K	4.9	Requires iOS 9.0 or later

Part 3: 10 Most Popular and Trending Photo & Video Apps in 2024

Apps from gaming, entertainment, and books categories were gaining momentum throughout the year, but the photo and video category that makes the storytelling easier is by far the most popular. If you are looking to record voices , create podcasts , take photos or record videos, you’ll find the app that meets all your demands effortlessly. Here are some of the most popular apps from the Photo & Video category on the App Store in 2024.

1. Canva: Stories and Video Maker

Price: Free

Supported OS: Requires iOS 11.03 or later

Building social media following can be a daunting task if you don’t have the right tools. Canva: Stories and Video Maker enables you to design stories you share on Facebook, Snapchat, and Instagram. The app offers a selection of more than 700 story templates that are organized into categories such as Food, Business or Travel and it lets you choose photo templates for all images you want to publish on social media. In addition, this iPhone app, features a set of video editing tools, so that you can use different templates to edit them or trim and preview each video before exporting it from the Canva: Stories and Video Maker.

2. Magisto

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.0 or later

In 2017, Magisto was selected as the number one video editing app for iPhones and a few years later it is still one of the best apps in this category on the App Store. Digital marketers who don’t have the skills or the time to edit their videos with professional video editing software can benefit from this AI-powered editor. In order to create a new video, you just have to choose a video editing style such as kids or pets, import the media assets into your project and let Magisto work its magic. If you opt for the monthly Business subscription plan you will gain access to more than 3 million stock videos and 25 million photos.

3. Mojo

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.4 or later

The 4.9 User Rating on more than 15.000 reviews speaks volumes about Mojo’s capabilities. Even the free version of the app lets you choose from more than a hundred fully customizable templates. So, once you pick an animated template you just have to add the video and audio files you want to include in the final version of the video and wait for Mojo to generate a new story you can share on social media. However, you must upgrade to the pro version of the app if you want to choose the aspect ratio for all videos you edit with this app or be able to use all of the text styles and templates Mojo offers.

4. Over: Design/Flyers/Story Maker

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.0 or later

Producing brand content that drives the sales of the products and services your company offers doesn’t have to take hours or even days of hard work. In fact, if you install Over on your iPhone you can add logos, text layers and other graphic elements to photos and videos in just a few quick taps. There are hundreds of templates and fonts to choose from, and you can use any of them to design a flyer, a poster or a social media post. Sharing your creations to social networks directly from the app won’t take much more than a few moments of your time, which makes Over a perfect choice if you want to produce and share new content regularly.

5. Spark Camera

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 11.1 or later

Apple included the Spark Camera app in their selection of the best storytelling apps in 2024, and a brief look at the app’s features shows why. Besides recording videos in Full HD and 4K resolutions you can also use Spark Camera to create voiceovers, remove any segment of a video clip you want or change a clip’s playback speed. In addition, you can set the preferred frame rate for each video you record with Spark Camera and utilize its image stabilization options while shooting under difficult light conditions. Applying a filter to a video you recorded with this app requires you to just swipe left or right while you can adjust their intensity by simply moving your finger up or down.

6. Steller

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 9.0 or later

It has already been five years since Steller was named as one of the best apps on the App Store by Apple, but very little has changed in the meantime. You don’t have to be a professional storyteller in order to create engaging visual stories with this app since you can select a theme you like and let Steller do all the heavy lifting for you. There just ten text styles to choose from and the app doesn’t offer even the basic video editing tools, which limits your options throughout the video editing process. Nonetheless, you can share all video content you edit with Steller directly to your Instagram Stories.

7. Unfold

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 10.0 or later

Creating Facebook or Instagram Stories that attract the attention of thousands of daily viewers is what Unfold does best. You can apply ten different filters and effects to all videos you record with this app and then choose from over 150 video templates. Unfold also grants you access to advanced text tools that enable you to customize the messages you want to distribute through social media channels. The free version of Unfold offers only a limited range of options, and you must upgrade to Unfold+ if you want to access all of the themes, fonts, and stickers this app provides. Despite the great user rating, Unfold still lacks video and audio editing tools that would allow its users to manipulate their footage without any restrictions.

8. 24 FPS – Video Filter & LUT

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 12.0 or later

iPhone owners in need of a video editing app that allows them to record and edit their footage with professional tools should consider installing 24 FPS. In addition to excellent video recording capabilities, this app features a plethora of options you can use to enhance the colors in the videos you edit. Importing LUTs into 24 FPS is a routine operation that can reduce the amount of time you have to spend on giving a video a particular cinematic style. Skin-thinning and skin smoothing filters enable you to beautify the people in your videos and make them more visually appealing to the online audience. The app’s video editor also contains audio editing options that make creating a video’s soundtrack fun and enjoyable.

9. VUE – Video Camera and Editor

Price: Free, but offers in-app purchases

Supported OS: Requires iOS 9.0 or later

Recording and editing social media videos from your iPhone enables you to produce visually impressive content wherever you are. An app like Vue is a perfect option if you don’t want to post unedited footage on your social media accounts, but don’t have the time to use a professional video editing software. Besides offering more than twenty filters, Vue also lets you change a video’s playback speed, merge or split multiple clips and enhance the colors of each clip you edit. The seemingly endless library of royalty-free songs offers you all the resources you are going to need while creating a soundtrack for your video, and you can also control the volume of video’s original sound and audio files you added to a project.

10 1 Second Every Day: Video Diary

Price: Free, but offers in-app purchases

Supported OS: Requires iOS11.2

Simple, routine activities like capturing a single moment every day can help you create a collection of all the exciting things you do on a daily basis. 1 Second Every Day app is designed to help you create a video diary that sums up the most important moments of your day. You can either create Freestyle videos you take at different types of events and your journeys or capture standard Timeline videos that have the form of a classic video diary. The app can also auto-fill your timeline if you are struggling to find a good idea for your daily diary entry, and it supports unlimited mashing so that you can combine videos over a five-year or one-month period without any video length restrictions.

Conclusion

According to Apple, some of the most popular apps for the iPhone are built for storytellers, and this trend is going to continue in 2024 as the demand for video content can only increase. Consequently, some of the best iOS apps can be found in the Photo & Video category as they provide the tools that simplify the process of creating social media videos. Which app are you using to create your stories? Leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Social Media Dimensions: The Ultimate Cheat Sheet

An Up-to-date Guide to Social Media Aspect Ratio

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

● Minimum width: The minimum width must be around 600 by 600p.

● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

● Minimum width: It must be minimum 600p.

● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

● Minimum width: YouTube allows a minimum width of 426 by 240p.

● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

04LinkedIn

● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

● Minimum width: The minimum width accepted for LinkedIn videos is 360p.

● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

05Snapchat

● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

● Minimum width: It must be 32 by 32 pixels.

● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

07Pinterest

● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

● Minimum width: It should be not more than 240p.

● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

● Minimum width: The minimum width must be around 600 by 600p.

● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

● Minimum width: It must be minimum 600p.

● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

● Minimum width: YouTube allows a minimum width of 426 by 240p.

● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

04LinkedIn

● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

● Minimum width: The minimum width accepted for LinkedIn videos is 360p.

● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

05Snapchat

● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

● Minimum width: It must be 32 by 32 pixels.

● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

07Pinterest

● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

● Minimum width: It should be not more than 240p.

● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

● Minimum width: The minimum width must be around 600 by 600p.

● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

● Minimum width: It must be minimum 600p.

● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

● Minimum width: YouTube allows a minimum width of 426 by 240p.

● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

04LinkedIn

● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

● Minimum width: The minimum width accepted for LinkedIn videos is 360p.

● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

05Snapchat

● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

● Minimum width: It must be 32 by 32 pixels.

● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

07Pinterest

● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

● Minimum width: It should be not more than 240p.

● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

● Minimum width: The minimum width must be around 600 by 600p.

● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

● Minimum width: It must be minimum 600p.

● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

● Minimum width: YouTube allows a minimum width of 426 by 240p.

● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

04LinkedIn

● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

● Minimum width: The minimum width accepted for LinkedIn videos is 360p.

● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

05Snapchat

● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

● Minimum width: It must be 32 by 32 pixels.

● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

07Pinterest

● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

● Minimum width: It should be not more than 240p.

● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Easy Peasy Video Editing: Top Free Software for Newcomers

Top 15 Free Video Editing Software for Beginners [Very Easy to Use]

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are not a video-making expert, own a video studio, or have a video specialist to trim and shoot video features, then don’t worry!

We are here to take you on the tour of the easiest video editing software that would promise a professional-looking end-product despite being absolutely inexperienced!

In my opinion, an ideal video editing software should be easy for everyone to get started. It could be simple video editing software, but it at least contains all the basic features you want. My recommendation is Wondershare Filmora, which compromises usability and capability to the best. It not only comes with all common video editing tools at your fingertips but also features you may need to bring your videos to the next level.

• 15 Best Easy Video Editing Software
• Basic Features You Need in an Easy Video Editing Software
• Why Video Editing Matters Nowadays?
• Basic Video Editing Terms You Should Know

Watch Video to Take a Quick View of the 18 Best Video Editors

Filmora Video Editor is an expert in creating and editing videos with outstanding functions and features. The easy-to-use interface will help you much! It offers versions for Windows, Mac, Android and iOS! Worth to have a try!

Try Free Video Editor Try Free Video Editor Try Free Video Editor Learn More >

---

15 Best Easy Video Editing Software

Below are the brief detail of easy video editors for PC, giving you more editing scalability than mobile-based editing apps. So if you are seeking easy video editing software for YouTube or website then look no further!

1 - Wondershare Filmora	2 - Blender	3 - Lightworks
4 - Shotcut	5 - VSDC	6 - Machete Lite
7 - Avidemux	8 - Hitfilm Express	9 - iMovie
10 - Openshot	11 - Movie Maker	12 - Lumen5
13 - Adobe Spark	14 - Videopad	15 - Freemake

1. Wondershare Filmora - Easy Video Editing Software, Unlimited Video Sharing

Compatibility: Windows, Mac, Android, iPhone and iPad.

Wondershare Filmora paves the way to share videos instantly with family and friends, whatever it’s on YouTube, computer, mobile devices, or TV, you’ll choose your way.

Edit Video for Free

For Win 7 or later (64-bit)

Secure Download

Edit Video for Free

For macOS 10.14 or later

Secure Download

You can directly upload the video to YouTube, as well as an optional message sending to Facebook and Twitter.

Preset profiles are included in output videos for playing on mobile devices like iPhone, iPad, iPod, PSP, etc. No further conversion required. A build-in DVD tool allows you to burn video to a high-quality DVD for watching on TV with your home DVD player.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tutorial?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Download the free trial version of Wondershare Filmora for your Mac/Windows version below, start to make your stunning home movies today!

2. Blender

Compatibility: Windows, Mac, and Linux.

This is free and open-source software, originally designed as a 3D animation suite but also has a use video editor. This editor lets you carry out basic actions like video cutting and video splicing. Hence, it is an easy video cutter and easy video joiner. It can also perform more advanced tasks such as video masking.

3. Lightworks

Compatibility: Windows, Mac, and Linux.

Lightworks is a free easy to use video editing software that comes with High precision video trimming, 720p video export for YouTube, Multicam support, and support of a large range of video formats. Its free version has ample features enough for most of the users. Although the paid pro version costs $25 a month.

4. Shotcut

Compatibility: Windows, Mac, and Linux.

Shotcut is a free, open-source video editing software, packed with ample features with wide range video formats support, timeline editing, 4K HD resolution support, and have several tutorials video.

Wondershare Filmora Video Editor

Filmora - No Watermark Video Editing Software

• Easily edit and export video files without watermark

• offers popular effects and filters for making your video professional

• Cross-platform supported - (Windows, Mac, iOS, Android)

Try Video Editor without Watermark Try Video Editor without Watermark Try Video Editor without Watermark Learn More >

5. VSDC

Compatibility: Windows

VSDC, an easy video editing software for windows, is a free video editing software, having an easy-to-learn powerful suite of features including audio editing and color correction. Although a paid version, pro, costs $19.99, having visual waveform, image stabilization and voice over support.

6. Machete Lite

Compatibility: Windows

Machete Lite is a free yet the simplest video editing software perfect for simple editing tasks. Only AVI and WMV files are supported in its free version. Its full version costs $19.95 having audio editing and more file type support, unlike the free version.

7. Avidemux

Compatibility: Windows, Mac, and Linux

Avoided is the simplest video editing software, perfect for beginners. It allows performing simple editing features like Encoding, simple cutting, and filtering with an easy-to-use interface.

8. Hitfilm Express

Compatibility: Windows and Mac

HitFilm Express is a free video editing software with features ranging from basic editing features like trimming, audio editing, and slicing to advance tools and features. Its free version supports over 180 special effects. There’s a built-in YouTube uploading.

Finding a Way to Edit Video for Free? Try This Out!

Filmora Video Editor brings you all the convenience of editing videos with handy functions. You can make your creative ideas into realize! More importantly, your edited video can export without a watermark!

Try It Free Try It Free Try It Free Learn More >

9. iMovie

Compatibility: Mac

If you are a beginner and searching for a good video editing software to get your hands clean on editing then iMovie editor is perfect for you. It is an easy video editing software for mac having an easy drag and drop interface. Features like Video trimming, split-screen, audio editing, pre-made transitions library, and 4K resolution support.

10. Openshot

Compatibility: Windows, Mac, and Linux

It is a free open source video editing software with an easy-to-use interface. Features like unlimited layers and tracks, time-mapping, real-time previews, trimming, snapping, clip resizing, curve-based keyframe animations etc. It offers more than enough features for free software.

11. Movie Maker

Compatibility: Windows

It is an easy video maker and editing software for beginners which can be downloaded from any third-party and use it to make and share high-quality movies.

12. Lumen5

Compatibility: Windows and Mac

It’s a perfect web-based video editing tool, best for Social Media promotion Campaigns with an easy drag-and-drop interface.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

13. Adobe Spark

Compatibility: Windows and Mac

Adobe Sparks is also a web-based easy video editor, similar to Lumen5. It offers an easy user interface but is a little restricted when it comes to offering a bank of images and footage to use.

14. Videopad

Compatibility: Windows

VideoPad is a simple video editing software for beginners, maybe not suitable for professional use. It has features like 3D Video Editing, Sound Effects and pre-made transitions Library, Reduce Camera Shakes and Multiple Resolutions export support.

15. Freemake

Compatibility: Windows

Freemake is a free video converter that is used to convert and alter videos that can modify and convert videos, embed videos to websites, and extract audio from video clips simply and fast. It supports above 500 video file formats and is compatible with multiple audio and image file formats for slideshows and video clip creation.

Basic Features You Need in an Easy Video Editing Software

A software having:

• Easy montage maker
• Easy video cutter
• Easy video joiner
• Compositing multiple elements together
• Color grading
• Motion tracking
• Stabilization
• Titles
• Background replacement
• Basic color correction
• Cross dissolves and fade-to-black transitions
• Audio crossfades
• Audio level adjustment using keyframes
• Auto synchronization of additional audio tracks
• Image position adjustment using keyframes
• Footage speed adjustments
• Basic color correction
• Footage bins for roughly organizing imported footage

---

Why Video Editing Matters Nowadays?

If videos aren’t a primary focus of your content marketing plan, the probability is it’s soon going to be certain! Every next production is turning into video-based content, be it content marketers or SEOs.

Around 50% of the content marketers are using Facebook and YouTube channels for the sake of video distribution since online activity spent on watching videos is 50%.

Moreover, by 2021, video is going to be projected to account for more than 80% out of all internet traffic.

Therefore, it has become a need to focus on video content if you are looking to grow the organic traffic of your publications.

Filmora Free Video Editor

Create AI-Generated Video with Filmora

Filmora Free video editor offers a ChatGPT plug-in and AI tools to enhance your creative vision. Make your idea into reality.

Try It Free Try It Free Try It Free Learn More >

Basic Video Editing Terms You Should Know

Below are some of the important yet basic terms that you should know related to videography in general and video editing in specific as well, whether you are a beginner or professional.

Aspect ratio:

The aspect ratio is the ratio of width and height of a video. Examples of the most used aspect ratios are: 4:3, 16:9, 1.85:1.

Refer to the image given below for a better understanding.

B-roll:

B-roll facilities one with the flexibility, when editing, to the video editing rules as it is an add-on picture that makes a previously incoherent scene seamless.

As shown in the image below, B-roll is used to insert which can make the transition easy to look on the eyes.

Bit rate:

Bit rate, also known as data rate, refers to the amount of data used for every second within the video. It is most commonly expressed in kilobits per second (kbps).

Close up:

Close-up refers to the shots that frame to subject tightly.

For instance, if it is a person, then the close-up covers solely his face.

Color temperature:

Color temperature refers to the light visibility in a shot. Color temperature is expressed in Kelvin. The scale of color temperature ranges from cool to warm.

Composition:

Composition entails the process of combining multiple footages using video editing software.

Compression:

Compression is the process of minimizing the quantity of data utilized in a video file. It helps make in the process of uploading and downloading quite faster. This also leaves you with ample space for more of your publications.

Crop factor:

Crop factor refers to a number that expresses the ratio of the imaging area of a sensor to a full-frame sensor. It typically ranges from 1.3 to 2.0.

Cut-in

Cut-in refers to showing a specific part of a subject in order to emphasize a certain aspect or emotion. For instance, hand gestures may show nervousness, enthusiasm, agitation, etc.

Foley:

Often times the original sound of the scene captured in the video is not captured as naturally as they were supposed to sound like in reality. Hence, Foley is when you reproduce those sounds for that video.

Frame rate:

Frame rate refers to the video capturing by a shutter in a second or shutter cycling rate through opening and closing. Some of the common frame rates are 24, 25, 29.97, 30, etc. The frame rate is expressed in frames per second (fps).

High definition media interface:

HDMI is the connectors that digitally transfer audio and HD video to a television. This is helpful if you intend to work on a bigger screen or wish to share some of your productions.

Resolution:

Resolution refers to the horizontal and vertical pixels of your video. For instance 640×480 for SD and 1280×720 for HD. Sometimes resolution refers only to the number of pixels that paper vertically. For example 480p, 720p, and 1080p respectively.

J-Cut:

J-cut refers to the editing technique in which the audio from a next scene is overlapped with the image from the previous scene, such that the audio segment of the next scene begins playing prior to its picture.

Jumpcut:

Jumpcut editing techniques refer to an abrupt transition between the two consecutive frames. The entity in the video containing jump cuts appears to jump along with the scene from one place to another. This looks disruptive to the audience.

L-Cut:

L-cut is exactly opposite to J-cut where the audio from the next scene overlays the image from the next scene to play the audio after an image has been displayed in the video.

Lower third:

As the name suggests, the lower third is derived from the rule of third which refers to the type of title, mostly used by vloggers, broadcasters, interviewers, and you tubers.

Memory bank:

You can understand the term by thinking of a memory box where we keep certain things as a memory of the events in someone’s life. Memory bank serves the same purpose through the use of video. It often uses natural sounds, document travel or merely store moments in routine life.

Press kit:

Press kit is used to provide information regarding your productions to the press for promotional purposes. Such information is often background including synopsis, crew, cast’s bios Q&A with the director, production stills and its reviews.

Shot list:

The shot list refers to the checklist related to the shots that a videographer plans to include in his/her content. This may help you save time and gear with efficient planning and handling. This gives a sense of direction to your production.

Storyboard:

A storyboard is a drawing to illustrate the scenes in the video. This gives a direct and organized way to visualize the needs for the shots or animation.

Sync:

Synchronization, aka sync, refers to the alignment of audio with video imaging.

Rule of thirds:

The rule of third is a grid that helps you to compose interesting and balanced shots to make your productions aesthetically pleasing. The grid is similar to a tic-tac-toe board since it segregates the picture into 9 segments. It helps bring points of interest to be aligned with the lines or intersection given in the grid.

Three-point lighting:

This helps one to diminish the shadows for image balancing and provides an appealing contrast. These three lights are commonly known as fill, key, and backlight.

Tilts:

Tilts refer to the vertical transitions that your camera. This is the opposite of pans.

Pans:

Pans refer to the horizontal movements of your camera. This is exactly contrary to tilts.

White balance:

White balance refers to the process where the unrealistic color casts are removed in order to render a white object to be actually white in your photo, and not have other tints.

Wide-angle:

A wide-angel lens refers to a short focal length of a lens. This brings more of a subject rather than a subject being captured by a normal lens at equal distances.

Non-linear editing:

NLEs is a non-destructive editing technique that allows one to access any frame in a video clip regardless of the sequence in the clip. It gives you the freedom to easily include effects, transitions, fades, etc. which cannot be achieved with linear editing

Pixel aspect ratio:

Pixels are several tiny squares that build up an image in a video. Whereas, aspect ratio refers to the ratio of width to height of a video. Hence, the pixel aspect ratio (PAR) is the ratio of width to height of the pixels.

Conclusion

Be it Instagram stories, YouTube product testimonials, or Facebook ads, using these easy-to-use video editing software will elevate your content into a professional and slick look.

So, I hope you are now ready to get started.

Lights, camera, action!

Free Download

For Win 7 or later (64-bit)

Secure Download

Free Download

For macOS 10.14 or later

Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are not a video-making expert, own a video studio, or have a video specialist to trim and shoot video features, then don’t worry!

We are here to take you on the tour of the easiest video editing software that would promise a professional-looking end-product despite being absolutely inexperienced!

In my opinion, an ideal video editing software should be easy for everyone to get started. It could be simple video editing software, but it at least contains all the basic features you want. My recommendation is Wondershare Filmora, which compromises usability and capability to the best. It not only comes with all common video editing tools at your fingertips but also features you may need to bring your videos to the next level.

• 15 Best Easy Video Editing Software
• Basic Features You Need in an Easy Video Editing Software
• Why Video Editing Matters Nowadays?
• Basic Video Editing Terms You Should Know

Watch Video to Take a Quick View of the 18 Best Video Editors

Filmora Video Editor is an expert in creating and editing videos with outstanding functions and features. The easy-to-use interface will help you much! It offers versions for Windows, Mac, Android and iOS! Worth to have a try!

Try Free Video Editor Try Free Video Editor Try Free Video Editor Learn More >

---

15 Best Easy Video Editing Software

Below are the brief detail of easy video editors for PC, giving you more editing scalability than mobile-based editing apps. So if you are seeking easy video editing software for YouTube or website then look no further!

1 - Wondershare Filmora	2 - Blender	3 - Lightworks
4 - Shotcut	5 - VSDC	6 - Machete Lite
7 - Avidemux	8 - Hitfilm Express	9 - iMovie
10 - Openshot	11 - Movie Maker	12 - Lumen5
13 - Adobe Spark	14 - Videopad	15 - Freemake

1. Wondershare Filmora - Easy Video Editing Software, Unlimited Video Sharing

Compatibility: Windows, Mac, Android, iPhone and iPad.

Wondershare Filmora paves the way to share videos instantly with family and friends, whatever it’s on YouTube, computer, mobile devices, or TV, you’ll choose your way.

Edit Video for Free

For Win 7 or later (64-bit)

Secure Download

Edit Video for Free

For macOS 10.14 or later

Secure Download

You can directly upload the video to YouTube, as well as an optional message sending to Facebook and Twitter.

Preset profiles are included in output videos for playing on mobile devices like iPhone, iPad, iPod, PSP, etc. No further conversion required. A build-in DVD tool allows you to burn video to a high-quality DVD for watching on TV with your home DVD player.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tutorial?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Download the free trial version of Wondershare Filmora for your Mac/Windows version below, start to make your stunning home movies today!

2. Blender

Compatibility: Windows, Mac, and Linux.

This is free and open-source software, originally designed as a 3D animation suite but also has a use video editor. This editor lets you carry out basic actions like video cutting and video splicing. Hence, it is an easy video cutter and easy video joiner. It can also perform more advanced tasks such as video masking.

3. Lightworks

Compatibility: Windows, Mac, and Linux.

Lightworks is a free easy to use video editing software that comes with High precision video trimming, 720p video export for YouTube, Multicam support, and support of a large range of video formats. Its free version has ample features enough for most of the users. Although the paid pro version costs $25 a month.

4. Shotcut

Compatibility: Windows, Mac, and Linux.

Shotcut is a free, open-source video editing software, packed with ample features with wide range video formats support, timeline editing, 4K HD resolution support, and have several tutorials video.

Wondershare Filmora Video Editor

Filmora - No Watermark Video Editing Software

• Easily edit and export video files without watermark

• offers popular effects and filters for making your video professional

• Cross-platform supported - (Windows, Mac, iOS, Android)

Try Video Editor without Watermark Try Video Editor without Watermark Try Video Editor without Watermark Learn More >

5. VSDC

Compatibility: Windows

VSDC, an easy video editing software for windows, is a free video editing software, having an easy-to-learn powerful suite of features including audio editing and color correction. Although a paid version, pro, costs $19.99, having visual waveform, image stabilization and voice over support.

6. Machete Lite

Compatibility: Windows

Machete Lite is a free yet the simplest video editing software perfect for simple editing tasks. Only AVI and WMV files are supported in its free version. Its full version costs $19.95 having audio editing and more file type support, unlike the free version.

7. Avidemux

Compatibility: Windows, Mac, and Linux

Avoided is the simplest video editing software, perfect for beginners. It allows performing simple editing features like Encoding, simple cutting, and filtering with an easy-to-use interface.

8. Hitfilm Express

Compatibility: Windows and Mac

HitFilm Express is a free video editing software with features ranging from basic editing features like trimming, audio editing, and slicing to advance tools and features. Its free version supports over 180 special effects. There’s a built-in YouTube uploading.

Finding a Way to Edit Video for Free? Try This Out!

Filmora Video Editor brings you all the convenience of editing videos with handy functions. You can make your creative ideas into realize! More importantly, your edited video can export without a watermark!

Try It Free Try It Free Try It Free Learn More >

9. iMovie

Compatibility: Mac

If you are a beginner and searching for a good video editing software to get your hands clean on editing then iMovie editor is perfect for you. It is an easy video editing software for mac having an easy drag and drop interface. Features like Video trimming, split-screen, audio editing, pre-made transitions library, and 4K resolution support.

10. Openshot

Compatibility: Windows, Mac, and Linux

It is a free open source video editing software with an easy-to-use interface. Features like unlimited layers and tracks, time-mapping, real-time previews, trimming, snapping, clip resizing, curve-based keyframe animations etc. It offers more than enough features for free software.

11. Movie Maker

Compatibility: Windows

It is an easy video maker and editing software for beginners which can be downloaded from any third-party and use it to make and share high-quality movies.

12. Lumen5

Compatibility: Windows and Mac

It’s a perfect web-based video editing tool, best for Social Media promotion Campaigns with an easy drag-and-drop interface.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

13. Adobe Spark

Compatibility: Windows and Mac

Adobe Sparks is also a web-based easy video editor, similar to Lumen5. It offers an easy user interface but is a little restricted when it comes to offering a bank of images and footage to use.

14. Videopad

Compatibility: Windows

VideoPad is a simple video editing software for beginners, maybe not suitable for professional use. It has features like 3D Video Editing, Sound Effects and pre-made transitions Library, Reduce Camera Shakes and Multiple Resolutions export support.

15. Freemake

Compatibility: Windows

Freemake is a free video converter that is used to convert and alter videos that can modify and convert videos, embed videos to websites, and extract audio from video clips simply and fast. It supports above 500 video file formats and is compatible with multiple audio and image file formats for slideshows and video clip creation.

Basic Features You Need in an Easy Video Editing Software

A software having:

• Easy montage maker
• Easy video cutter
• Easy video joiner
• Compositing multiple elements together
• Color grading
• Motion tracking
• Stabilization
• Titles
• Background replacement
• Basic color correction
• Cross dissolves and fade-to-black transitions
• Audio crossfades
• Audio level adjustment using keyframes
• Auto synchronization of additional audio tracks
• Image position adjustment using keyframes
• Footage speed adjustments
• Basic color correction
• Footage bins for roughly organizing imported footage

---

Why Video Editing Matters Nowadays?

If videos aren’t a primary focus of your content marketing plan, the probability is it’s soon going to be certain! Every next production is turning into video-based content, be it content marketers or SEOs.

Around 50% of the content marketers are using Facebook and YouTube channels for the sake of video distribution since online activity spent on watching videos is 50%.

Moreover, by 2021, video is going to be projected to account for more than 80% out of all internet traffic.

Therefore, it has become a need to focus on video content if you are looking to grow the organic traffic of your publications.

Filmora Free Video Editor

Create AI-Generated Video with Filmora

Filmora Free video editor offers a ChatGPT plug-in and AI tools to enhance your creative vision. Make your idea into reality.

Try It Free Try It Free Try It Free Learn More >

Basic Video Editing Terms You Should Know

Below are some of the important yet basic terms that you should know related to videography in general and video editing in specific as well, whether you are a beginner or professional.

Aspect ratio:

The aspect ratio is the ratio of width and height of a video. Examples of the most used aspect ratios are: 4:3, 16:9, 1.85:1.

Refer to the image given below for a better understanding.

B-roll:

B-roll facilities one with the flexibility, when editing, to the video editing rules as it is an add-on picture that makes a previously incoherent scene seamless.

As shown in the image below, B-roll is used to insert which can make the transition easy to look on the eyes.

Bit rate:

Bit rate, also known as data rate, refers to the amount of data used for every second within the video. It is most commonly expressed in kilobits per second (kbps).

Close up:

Close-up refers to the shots that frame to subject tightly.

For instance, if it is a person, then the close-up covers solely his face.

Color temperature:

Color temperature refers to the light visibility in a shot. Color temperature is expressed in Kelvin. The scale of color temperature ranges from cool to warm.

Composition:

Composition entails the process of combining multiple footages using video editing software.

Compression:

Compression is the process of minimizing the quantity of data utilized in a video file. It helps make in the process of uploading and downloading quite faster. This also leaves you with ample space for more of your publications.

Crop factor:

Crop factor refers to a number that expresses the ratio of the imaging area of a sensor to a full-frame sensor. It typically ranges from 1.3 to 2.0.

Cut-in

Cut-in refers to showing a specific part of a subject in order to emphasize a certain aspect or emotion. For instance, hand gestures may show nervousness, enthusiasm, agitation, etc.

Foley:

Often times the original sound of the scene captured in the video is not captured as naturally as they were supposed to sound like in reality. Hence, Foley is when you reproduce those sounds for that video.

Frame rate:

Frame rate refers to the video capturing by a shutter in a second or shutter cycling rate through opening and closing. Some of the common frame rates are 24, 25, 29.97, 30, etc. The frame rate is expressed in frames per second (fps).

High definition media interface:

HDMI is the connectors that digitally transfer audio and HD video to a television. This is helpful if you intend to work on a bigger screen or wish to share some of your productions.

Resolution:

Resolution refers to the horizontal and vertical pixels of your video. For instance 640×480 for SD and 1280×720 for HD. Sometimes resolution refers only to the number of pixels that paper vertically. For example 480p, 720p, and 1080p respectively.

J-Cut:

J-cut refers to the editing technique in which the audio from a next scene is overlapped with the image from the previous scene, such that the audio segment of the next scene begins playing prior to its picture.

Jumpcut:

Jumpcut editing techniques refer to an abrupt transition between the two consecutive frames. The entity in the video containing jump cuts appears to jump along with the scene from one place to another. This looks disruptive to the audience.

L-Cut:

L-cut is exactly opposite to J-cut where the audio from the next scene overlays the image from the next scene to play the audio after an image has been displayed in the video.

Lower third:

As the name suggests, the lower third is derived from the rule of third which refers to the type of title, mostly used by vloggers, broadcasters, interviewers, and you tubers.

Memory bank:

You can understand the term by thinking of a memory box where we keep certain things as a memory of the events in someone’s life. Memory bank serves the same purpose through the use of video. It often uses natural sounds, document travel or merely store moments in routine life.

Press kit:

Press kit is used to provide information regarding your productions to the press for promotional purposes. Such information is often background including synopsis, crew, cast’s bios Q&A with the director, production stills and its reviews.

Shot list:

The shot list refers to the checklist related to the shots that a videographer plans to include in his/her content. This may help you save time and gear with efficient planning and handling. This gives a sense of direction to your production.

Storyboard:

A storyboard is a drawing to illustrate the scenes in the video. This gives a direct and organized way to visualize the needs for the shots or animation.

Sync:

Synchronization, aka sync, refers to the alignment of audio with video imaging.

Rule of thirds:

The rule of third is a grid that helps you to compose interesting and balanced shots to make your productions aesthetically pleasing. The grid is similar to a tic-tac-toe board since it segregates the picture into 9 segments. It helps bring points of interest to be aligned with the lines or intersection given in the grid.

Three-point lighting:

This helps one to diminish the shadows for image balancing and provides an appealing contrast. These three lights are commonly known as fill, key, and backlight.

Tilts:

Tilts refer to the vertical transitions that your camera. This is the opposite of pans.

Pans:

Pans refer to the horizontal movements of your camera. This is exactly contrary to tilts.

White balance:

White balance refers to the process where the unrealistic color casts are removed in order to render a white object to be actually white in your photo, and not have other tints.

Wide-angle:

A wide-angel lens refers to a short focal length of a lens. This brings more of a subject rather than a subject being captured by a normal lens at equal distances.

Non-linear editing:

NLEs is a non-destructive editing technique that allows one to access any frame in a video clip regardless of the sequence in the clip. It gives you the freedom to easily include effects, transitions, fades, etc. which cannot be achieved with linear editing

Pixel aspect ratio:

Pixels are several tiny squares that build up an image in a video. Whereas, aspect ratio refers to the ratio of width to height of a video. Hence, the pixel aspect ratio (PAR) is the ratio of width to height of the pixels.

Conclusion

Be it Instagram stories, YouTube product testimonials, or Facebook ads, using these easy-to-use video editing software will elevate your content into a professional and slick look.

So, I hope you are now ready to get started.

Lights, camera, action!

Free Download

For Win 7 or later (64-bit)

Secure Download

Free Download

For macOS 10.14 or later

Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are not a video-making expert, own a video studio, or have a video specialist to trim and shoot video features, then don’t worry!

We are here to take you on the tour of the easiest video editing software that would promise a professional-looking end-product despite being absolutely inexperienced!

In my opinion, an ideal video editing software should be easy for everyone to get started. It could be simple video editing software, but it at least contains all the basic features you want. My recommendation is Wondershare Filmora, which compromises usability and capability to the best. It not only comes with all common video editing tools at your fingertips but also features you may need to bring your videos to the next level.

• 15 Best Easy Video Editing Software
• Basic Features You Need in an Easy Video Editing Software
• Why Video Editing Matters Nowadays?
• Basic Video Editing Terms You Should Know

Watch Video to Take a Quick View of the 18 Best Video Editors

Filmora Video Editor is an expert in creating and editing videos with outstanding functions and features. The easy-to-use interface will help you much! It offers versions for Windows, Mac, Android and iOS! Worth to have a try!

Try Free Video Editor Try Free Video Editor Try Free Video Editor Learn More >

---

15 Best Easy Video Editing Software

Below are the brief detail of easy video editors for PC, giving you more editing scalability than mobile-based editing apps. So if you are seeking easy video editing software for YouTube or website then look no further!

1 - Wondershare Filmora	2 - Blender	3 - Lightworks
4 - Shotcut	5 - VSDC	6 - Machete Lite
7 - Avidemux	8 - Hitfilm Express	9 - iMovie
10 - Openshot	11 - Movie Maker	12 - Lumen5
13 - Adobe Spark	14 - Videopad	15 - Freemake

1. Wondershare Filmora - Easy Video Editing Software, Unlimited Video Sharing

Compatibility: Windows, Mac, Android, iPhone and iPad.

Wondershare Filmora paves the way to share videos instantly with family and friends, whatever it’s on YouTube, computer, mobile devices, or TV, you’ll choose your way.

Edit Video for Free

For Win 7 or later (64-bit)

Secure Download

Edit Video for Free

For macOS 10.14 or later

Secure Download

You can directly upload the video to YouTube, as well as an optional message sending to Facebook and Twitter.

Preset profiles are included in output videos for playing on mobile devices like iPhone, iPad, iPod, PSP, etc. No further conversion required. A build-in DVD tool allows you to burn video to a high-quality DVD for watching on TV with your home DVD player.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tutorial?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Download the free trial version of Wondershare Filmora for your Mac/Windows version below, start to make your stunning home movies today!

2. Blender

Compatibility: Windows, Mac, and Linux.

This is free and open-source software, originally designed as a 3D animation suite but also has a use video editor. This editor lets you carry out basic actions like video cutting and video splicing. Hence, it is an easy video cutter and easy video joiner. It can also perform more advanced tasks such as video masking.

3. Lightworks

Compatibility: Windows, Mac, and Linux.

Lightworks is a free easy to use video editing software that comes with High precision video trimming, 720p video export for YouTube, Multicam support, and support of a large range of video formats. Its free version has ample features enough for most of the users. Although the paid pro version costs $25 a month.

4. Shotcut

Compatibility: Windows, Mac, and Linux.

Shotcut is a free, open-source video editing software, packed with ample features with wide range video formats support, timeline editing, 4K HD resolution support, and have several tutorials video.

Wondershare Filmora Video Editor

Filmora - No Watermark Video Editing Software

• Easily edit and export video files without watermark

• offers popular effects and filters for making your video professional

• Cross-platform supported - (Windows, Mac, iOS, Android)

Try Video Editor without Watermark Try Video Editor without Watermark Try Video Editor without Watermark Learn More >

5. VSDC

Compatibility: Windows

VSDC, an easy video editing software for windows, is a free video editing software, having an easy-to-learn powerful suite of features including audio editing and color correction. Although a paid version, pro, costs $19.99, having visual waveform, image stabilization and voice over support.

6. Machete Lite

Compatibility: Windows

Machete Lite is a free yet the simplest video editing software perfect for simple editing tasks. Only AVI and WMV files are supported in its free version. Its full version costs $19.95 having audio editing and more file type support, unlike the free version.

7. Avidemux

Compatibility: Windows, Mac, and Linux

Avoided is the simplest video editing software, perfect for beginners. It allows performing simple editing features like Encoding, simple cutting, and filtering with an easy-to-use interface.

8. Hitfilm Express

Compatibility: Windows and Mac

HitFilm Express is a free video editing software with features ranging from basic editing features like trimming, audio editing, and slicing to advance tools and features. Its free version supports over 180 special effects. There’s a built-in YouTube uploading.

Finding a Way to Edit Video for Free? Try This Out!

Filmora Video Editor brings you all the convenience of editing videos with handy functions. You can make your creative ideas into realize! More importantly, your edited video can export without a watermark!

Try It Free Try It Free Try It Free Learn More >

9. iMovie

Compatibility: Mac

If you are a beginner and searching for a good video editing software to get your hands clean on editing then iMovie editor is perfect for you. It is an easy video editing software for mac having an easy drag and drop interface. Features like Video trimming, split-screen, audio editing, pre-made transitions library, and 4K resolution support.

10. Openshot

Compatibility: Windows, Mac, and Linux

It is a free open source video editing software with an easy-to-use interface. Features like unlimited layers and tracks, time-mapping, real-time previews, trimming, snapping, clip resizing, curve-based keyframe animations etc. It offers more than enough features for free software.

11. Movie Maker

Compatibility: Windows

It is an easy video maker and editing software for beginners which can be downloaded from any third-party and use it to make and share high-quality movies.

12. Lumen5

Compatibility: Windows and Mac

It’s a perfect web-based video editing tool, best for Social Media promotion Campaigns with an easy drag-and-drop interface.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

13. Adobe Spark

Compatibility: Windows and Mac

Adobe Sparks is also a web-based easy video editor, similar to Lumen5. It offers an easy user interface but is a little restricted when it comes to offering a bank of images and footage to use.

14. Videopad

Compatibility: Windows

VideoPad is a simple video editing software for beginners, maybe not suitable for professional use. It has features like 3D Video Editing, Sound Effects and pre-made transitions Library, Reduce Camera Shakes and Multiple Resolutions export support.

15. Freemake

Compatibility: Windows

Freemake is a free video converter that is used to convert and alter videos that can modify and convert videos, embed videos to websites, and extract audio from video clips simply and fast. It supports above 500 video file formats and is compatible with multiple audio and image file formats for slideshows and video clip creation.

Basic Features You Need in an Easy Video Editing Software

A software having:

• Easy montage maker
• Easy video cutter
• Easy video joiner
• Compositing multiple elements together
• Color grading
• Motion tracking
• Stabilization
• Titles
• Background replacement
• Basic color correction
• Cross dissolves and fade-to-black transitions
• Audio crossfades
• Audio level adjustment using keyframes
• Auto synchronization of additional audio tracks
• Image position adjustment using keyframes
• Footage speed adjustments
• Basic color correction
• Footage bins for roughly organizing imported footage

---

Why Video Editing Matters Nowadays?

If videos aren’t a primary focus of your content marketing plan, the probability is it’s soon going to be certain! Every next production is turning into video-based content, be it content marketers or SEOs.

Around 50% of the content marketers are using Facebook and YouTube channels for the sake of video distribution since online activity spent on watching videos is 50%.

Moreover, by 2021, video is going to be projected to account for more than 80% out of all internet traffic.

Therefore, it has become a need to focus on video content if you are looking to grow the organic traffic of your publications.

Filmora Free Video Editor

Create AI-Generated Video with Filmora

Filmora Free video editor offers a ChatGPT plug-in and AI tools to enhance your creative vision. Make your idea into reality.

Try It Free Try It Free Try It Free Learn More >

Basic Video Editing Terms You Should Know

Below are some of the important yet basic terms that you should know related to videography in general and video editing in specific as well, whether you are a beginner or professional.

Aspect ratio:

The aspect ratio is the ratio of width and height of a video. Examples of the most used aspect ratios are: 4:3, 16:9, 1.85:1.

Refer to the image given below for a better understanding.

B-roll:

B-roll facilities one with the flexibility, when editing, to the video editing rules as it is an add-on picture that makes a previously incoherent scene seamless.

As shown in the image below, B-roll is used to insert which can make the transition easy to look on the eyes.

Bit rate:

Bit rate, also known as data rate, refers to the amount of data used for every second within the video. It is most commonly expressed in kilobits per second (kbps).

Close up:

Close-up refers to the shots that frame to subject tightly.

For instance, if it is a person, then the close-up covers solely his face.

Color temperature:

Color temperature refers to the light visibility in a shot. Color temperature is expressed in Kelvin. The scale of color temperature ranges from cool to warm.

Composition:

Composition entails the process of combining multiple footages using video editing software.

Compression:

Compression is the process of minimizing the quantity of data utilized in a video file. It helps make in the process of uploading and downloading quite faster. This also leaves you with ample space for more of your publications.

Crop factor:

Crop factor refers to a number that expresses the ratio of the imaging area of a sensor to a full-frame sensor. It typically ranges from 1.3 to 2.0.

Cut-in

Cut-in refers to showing a specific part of a subject in order to emphasize a certain aspect or emotion. For instance, hand gestures may show nervousness, enthusiasm, agitation, etc.

Foley:

Often times the original sound of the scene captured in the video is not captured as naturally as they were supposed to sound like in reality. Hence, Foley is when you reproduce those sounds for that video.

Frame rate:

Frame rate refers to the video capturing by a shutter in a second or shutter cycling rate through opening and closing. Some of the common frame rates are 24, 25, 29.97, 30, etc. The frame rate is expressed in frames per second (fps).

High definition media interface:

HDMI is the connectors that digitally transfer audio and HD video to a television. This is helpful if you intend to work on a bigger screen or wish to share some of your productions.

Resolution:

Resolution refers to the horizontal and vertical pixels of your video. For instance 640×480 for SD and 1280×720 for HD. Sometimes resolution refers only to the number of pixels that paper vertically. For example 480p, 720p, and 1080p respectively.

J-Cut:

J-cut refers to the editing technique in which the audio from a next scene is overlapped with the image from the previous scene, such that the audio segment of the next scene begins playing prior to its picture.

Jumpcut:

Jumpcut editing techniques refer to an abrupt transition between the two consecutive frames. The entity in the video containing jump cuts appears to jump along with the scene from one place to another. This looks disruptive to the audience.

L-Cut:

L-cut is exactly opposite to J-cut where the audio from the next scene overlays the image from the next scene to play the audio after an image has been displayed in the video.

Lower third:

As the name suggests, the lower third is derived from the rule of third which refers to the type of title, mostly used by vloggers, broadcasters, interviewers, and you tubers.

Memory bank:

You can understand the term by thinking of a memory box where we keep certain things as a memory of the events in someone’s life. Memory bank serves the same purpose through the use of video. It often uses natural sounds, document travel or merely store moments in routine life.

Press kit:

Press kit is used to provide information regarding your productions to the press for promotional purposes. Such information is often background including synopsis, crew, cast’s bios Q&A with the director, production stills and its reviews.

Shot list:

The shot list refers to the checklist related to the shots that a videographer plans to include in his/her content. This may help you save time and gear with efficient planning and handling. This gives a sense of direction to your production.

Storyboard:

A storyboard is a drawing to illustrate the scenes in the video. This gives a direct and organized way to visualize the needs for the shots or animation.

Sync:

Synchronization, aka sync, refers to the alignment of audio with video imaging.

Rule of thirds:

The rule of third is a grid that helps you to compose interesting and balanced shots to make your productions aesthetically pleasing. The grid is similar to a tic-tac-toe board since it segregates the picture into 9 segments. It helps bring points of interest to be aligned with the lines or intersection given in the grid.

Three-point lighting:

This helps one to diminish the shadows for image balancing and provides an appealing contrast. These three lights are commonly known as fill, key, and backlight.

Tilts:

Tilts refer to the vertical transitions that your camera. This is the opposite of pans.

Pans:

Pans refer to the horizontal movements of your camera. This is exactly contrary to tilts.

White balance:

White balance refers to the process where the unrealistic color casts are removed in order to render a white object to be actually white in your photo, and not have other tints.

Wide-angle:

A wide-angel lens refers to a short focal length of a lens. This brings more of a subject rather than a subject being captured by a normal lens at equal distances.

Non-linear editing:

NLEs is a non-destructive editing technique that allows one to access any frame in a video clip regardless of the sequence in the clip. It gives you the freedom to easily include effects, transitions, fades, etc. which cannot be achieved with linear editing

Pixel aspect ratio:

Pixels are several tiny squares that build up an image in a video. Whereas, aspect ratio refers to the ratio of width to height of a video. Hence, the pixel aspect ratio (PAR) is the ratio of width to height of the pixels.

Conclusion

Be it Instagram stories, YouTube product testimonials, or Facebook ads, using these easy-to-use video editing software will elevate your content into a professional and slick look.

So, I hope you are now ready to get started.

Lights, camera, action!

Free Download

For Win 7 or later (64-bit)

Secure Download

Free Download

For macOS 10.14 or later

Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are not a video-making expert, own a video studio, or have a video specialist to trim and shoot video features, then don’t worry!

We are here to take you on the tour of the easiest video editing software that would promise a professional-looking end-product despite being absolutely inexperienced!

In my opinion, an ideal video editing software should be easy for everyone to get started. It could be simple video editing software, but it at least contains all the basic features you want. My recommendation is Wondershare Filmora, which compromises usability and capability to the best. It not only comes with all common video editing tools at your fingertips but also features you may need to bring your videos to the next level.

• 15 Best Easy Video Editing Software
• Basic Features You Need in an Easy Video Editing Software
• Why Video Editing Matters Nowadays?
• Basic Video Editing Terms You Should Know

Watch Video to Take a Quick View of the 18 Best Video Editors

Filmora Video Editor is an expert in creating and editing videos with outstanding functions and features. The easy-to-use interface will help you much! It offers versions for Windows, Mac, Android and iOS! Worth to have a try!

Try Free Video Editor Try Free Video Editor Try Free Video Editor Learn More >

---

15 Best Easy Video Editing Software

Below are the brief detail of easy video editors for PC, giving you more editing scalability than mobile-based editing apps. So if you are seeking easy video editing software for YouTube or website then look no further!

1 - Wondershare Filmora	2 - Blender	3 - Lightworks
4 - Shotcut	5 - VSDC	6 - Machete Lite
7 - Avidemux	8 - Hitfilm Express	9 - iMovie
10 - Openshot	11 - Movie Maker	12 - Lumen5
13 - Adobe Spark	14 - Videopad	15 - Freemake

1. Wondershare Filmora - Easy Video Editing Software, Unlimited Video Sharing

Compatibility: Windows, Mac, Android, iPhone and iPad.

Wondershare Filmora paves the way to share videos instantly with family and friends, whatever it’s on YouTube, computer, mobile devices, or TV, you’ll choose your way.

Edit Video for Free

For Win 7 or later (64-bit)

Secure Download

Edit Video for Free

For macOS 10.14 or later

Secure Download

You can directly upload the video to YouTube, as well as an optional message sending to Facebook and Twitter.

Preset profiles are included in output videos for playing on mobile devices like iPhone, iPad, iPod, PSP, etc. No further conversion required. A build-in DVD tool allows you to burn video to a high-quality DVD for watching on TV with your home DVD player.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tutorial?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Download the free trial version of Wondershare Filmora for your Mac/Windows version below, start to make your stunning home movies today!

2. Blender

Compatibility: Windows, Mac, and Linux.

This is free and open-source software, originally designed as a 3D animation suite but also has a use video editor. This editor lets you carry out basic actions like video cutting and video splicing. Hence, it is an easy video cutter and easy video joiner. It can also perform more advanced tasks such as video masking.

3. Lightworks

Compatibility: Windows, Mac, and Linux.

Lightworks is a free easy to use video editing software that comes with High precision video trimming, 720p video export for YouTube, Multicam support, and support of a large range of video formats. Its free version has ample features enough for most of the users. Although the paid pro version costs $25 a month.

4. Shotcut

Compatibility: Windows, Mac, and Linux.

Shotcut is a free, open-source video editing software, packed with ample features with wide range video formats support, timeline editing, 4K HD resolution support, and have several tutorials video.

Wondershare Filmora Video Editor

Filmora - No Watermark Video Editing Software

• Easily edit and export video files without watermark

• offers popular effects and filters for making your video professional

• Cross-platform supported - (Windows, Mac, iOS, Android)

Try Video Editor without Watermark Try Video Editor without Watermark Try Video Editor without Watermark Learn More >

5. VSDC

Compatibility: Windows

VSDC, an easy video editing software for windows, is a free video editing software, having an easy-to-learn powerful suite of features including audio editing and color correction. Although a paid version, pro, costs $19.99, having visual waveform, image stabilization and voice over support.

6. Machete Lite

Compatibility: Windows

Machete Lite is a free yet the simplest video editing software perfect for simple editing tasks. Only AVI and WMV files are supported in its free version. Its full version costs $19.95 having audio editing and more file type support, unlike the free version.

7. Avidemux

Compatibility: Windows, Mac, and Linux

Avoided is the simplest video editing software, perfect for beginners. It allows performing simple editing features like Encoding, simple cutting, and filtering with an easy-to-use interface.

8. Hitfilm Express

Compatibility: Windows and Mac

HitFilm Express is a free video editing software with features ranging from basic editing features like trimming, audio editing, and slicing to advance tools and features. Its free version supports over 180 special effects. There’s a built-in YouTube uploading.

Finding a Way to Edit Video for Free? Try This Out!

Filmora Video Editor brings you all the convenience of editing videos with handy functions. You can make your creative ideas into realize! More importantly, your edited video can export without a watermark!

Try It Free Try It Free Try It Free Learn More >

9. iMovie

Compatibility: Mac

If you are a beginner and searching for a good video editing software to get your hands clean on editing then iMovie editor is perfect for you. It is an easy video editing software for mac having an easy drag and drop interface. Features like Video trimming, split-screen, audio editing, pre-made transitions library, and 4K resolution support.

10. Openshot

Compatibility: Windows, Mac, and Linux

It is a free open source video editing software with an easy-to-use interface. Features like unlimited layers and tracks, time-mapping, real-time previews, trimming, snapping, clip resizing, curve-based keyframe animations etc. It offers more than enough features for free software.

11. Movie Maker

Compatibility: Windows

It is an easy video maker and editing software for beginners which can be downloaded from any third-party and use it to make and share high-quality movies.

12. Lumen5

Compatibility: Windows and Mac

It’s a perfect web-based video editing tool, best for Social Media promotion Campaigns with an easy drag-and-drop interface.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

13. Adobe Spark

Compatibility: Windows and Mac

Adobe Sparks is also a web-based easy video editor, similar to Lumen5. It offers an easy user interface but is a little restricted when it comes to offering a bank of images and footage to use.

14. Videopad

Compatibility: Windows

VideoPad is a simple video editing software for beginners, maybe not suitable for professional use. It has features like 3D Video Editing, Sound Effects and pre-made transitions Library, Reduce Camera Shakes and Multiple Resolutions export support.

15. Freemake

Compatibility: Windows

Freemake is a free video converter that is used to convert and alter videos that can modify and convert videos, embed videos to websites, and extract audio from video clips simply and fast. It supports above 500 video file formats and is compatible with multiple audio and image file formats for slideshows and video clip creation.

Basic Features You Need in an Easy Video Editing Software

A software having:

• Easy montage maker
• Easy video cutter
• Easy video joiner
• Compositing multiple elements together
• Color grading
• Motion tracking
• Stabilization
• Titles
• Background replacement
• Basic color correction
• Cross dissolves and fade-to-black transitions
• Audio crossfades
• Audio level adjustment using keyframes
• Auto synchronization of additional audio tracks
• Image position adjustment using keyframes
• Footage speed adjustments
• Basic color correction
• Footage bins for roughly organizing imported footage

---

Why Video Editing Matters Nowadays?

If videos aren’t a primary focus of your content marketing plan, the probability is it’s soon going to be certain! Every next production is turning into video-based content, be it content marketers or SEOs.

Around 50% of the content marketers are using Facebook and YouTube channels for the sake of video distribution since online activity spent on watching videos is 50%.

Moreover, by 2021, video is going to be projected to account for more than 80% out of all internet traffic.

Therefore, it has become a need to focus on video content if you are looking to grow the organic traffic of your publications.

Filmora Free Video Editor

Create AI-Generated Video with Filmora

Filmora Free video editor offers a ChatGPT plug-in and AI tools to enhance your creative vision. Make your idea into reality.

Try It Free Try It Free Try It Free Learn More >

Basic Video Editing Terms You Should Know

Below are some of the important yet basic terms that you should know related to videography in general and video editing in specific as well, whether you are a beginner or professional.

Aspect ratio:

The aspect ratio is the ratio of width and height of a video. Examples of the most used aspect ratios are: 4:3, 16:9, 1.85:1.

Refer to the image given below for a better understanding.

B-roll:

B-roll facilities one with the flexibility, when editing, to the video editing rules as it is an add-on picture that makes a previously incoherent scene seamless.

As shown in the image below, B-roll is used to insert which can make the transition easy to look on the eyes.

Bit rate:

Bit rate, also known as data rate, refers to the amount of data used for every second within the video. It is most commonly expressed in kilobits per second (kbps).

Close up:

Close-up refers to the shots that frame to subject tightly.

For instance, if it is a person, then the close-up covers solely his face.

Color temperature:

Color temperature refers to the light visibility in a shot. Color temperature is expressed in Kelvin. The scale of color temperature ranges from cool to warm.

Composition:

Composition entails the process of combining multiple footages using video editing software.

Compression:

Compression is the process of minimizing the quantity of data utilized in a video file. It helps make in the process of uploading and downloading quite faster. This also leaves you with ample space for more of your publications.

Crop factor:

Crop factor refers to a number that expresses the ratio of the imaging area of a sensor to a full-frame sensor. It typically ranges from 1.3 to 2.0.

Cut-in

Cut-in refers to showing a specific part of a subject in order to emphasize a certain aspect or emotion. For instance, hand gestures may show nervousness, enthusiasm, agitation, etc.

Foley:

Often times the original sound of the scene captured in the video is not captured as naturally as they were supposed to sound like in reality. Hence, Foley is when you reproduce those sounds for that video.

Frame rate:

Frame rate refers to the video capturing by a shutter in a second or shutter cycling rate through opening and closing. Some of the common frame rates are 24, 25, 29.97, 30, etc. The frame rate is expressed in frames per second (fps).

High definition media interface:

HDMI is the connectors that digitally transfer audio and HD video to a television. This is helpful if you intend to work on a bigger screen or wish to share some of your productions.

Resolution:

Resolution refers to the horizontal and vertical pixels of your video. For instance 640×480 for SD and 1280×720 for HD. Sometimes resolution refers only to the number of pixels that paper vertically. For example 480p, 720p, and 1080p respectively.

J-Cut:

J-cut refers to the editing technique in which the audio from a next scene is overlapped with the image from the previous scene, such that the audio segment of the next scene begins playing prior to its picture.

Jumpcut:

Jumpcut editing techniques refer to an abrupt transition between the two consecutive frames. The entity in the video containing jump cuts appears to jump along with the scene from one place to another. This looks disruptive to the audience.

L-Cut:

L-cut is exactly opposite to J-cut where the audio from the next scene overlays the image from the next scene to play the audio after an image has been displayed in the video.

Lower third:

As the name suggests, the lower third is derived from the rule of third which refers to the type of title, mostly used by vloggers, broadcasters, interviewers, and you tubers.

Memory bank:

You can understand the term by thinking of a memory box where we keep certain things as a memory of the events in someone’s life. Memory bank serves the same purpose through the use of video. It often uses natural sounds, document travel or merely store moments in routine life.

Press kit:

Press kit is used to provide information regarding your productions to the press for promotional purposes. Such information is often background including synopsis, crew, cast’s bios Q&A with the director, production stills and its reviews.

Shot list:

The shot list refers to the checklist related to the shots that a videographer plans to include in his/her content. This may help you save time and gear with efficient planning and handling. This gives a sense of direction to your production.

Storyboard:

A storyboard is a drawing to illustrate the scenes in the video. This gives a direct and organized way to visualize the needs for the shots or animation.

Sync:

Synchronization, aka sync, refers to the alignment of audio with video imaging.

Rule of thirds:

The rule of third is a grid that helps you to compose interesting and balanced shots to make your productions aesthetically pleasing. The grid is similar to a tic-tac-toe board since it segregates the picture into 9 segments. It helps bring points of interest to be aligned with the lines or intersection given in the grid.

Three-point lighting:

This helps one to diminish the shadows for image balancing and provides an appealing contrast. These three lights are commonly known as fill, key, and backlight.

Tilts:

Tilts refer to the vertical transitions that your camera. This is the opposite of pans.

Pans:

Pans refer to the horizontal movements of your camera. This is exactly contrary to tilts.

White balance:

White balance refers to the process where the unrealistic color casts are removed in order to render a white object to be actually white in your photo, and not have other tints.

Wide-angle:

A wide-angel lens refers to a short focal length of a lens. This brings more of a subject rather than a subject being captured by a normal lens at equal distances.

Non-linear editing:

NLEs is a non-destructive editing technique that allows one to access any frame in a video clip regardless of the sequence in the clip. It gives you the freedom to easily include effects, transitions, fades, etc. which cannot be achieved with linear editing

Pixel aspect ratio:

Pixels are several tiny squares that build up an image in a video. Whereas, aspect ratio refers to the ratio of width to height of a video. Hence, the pixel aspect ratio (PAR) is the ratio of width to height of the pixels.

Conclusion

Be it Instagram stories, YouTube product testimonials, or Facebook ads, using these easy-to-use video editing software will elevate your content into a professional and slick look.

So, I hope you are now ready to get started.

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Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

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