Mac’s Best-Kept Secrets: Top Speech to Text Apps with No Download Necessary

Do you struggle to meet deadlines for your text assignments? If you do, then you are in luck. Speech recognition technology is the best way to beat this challenge. Whether you are a student or a corporate professional, several speech-to-text apps can be used to guarantee that you meet your deadlines. For example, Mac owners can use dragon for Mac to complete typing assignments in half the time.

Below are the best speech-to-text apps on Mac you might have missed since the beginning of 2022. Some of the apps in the list are in-built into your device, while others may require you to download additional software. Regardless, all of those listed below are free to use on your Mac device. Keep reading to find out more.

Part1: Top 1 Built-in Mac Dictation Feature

Did you know your Mac device comes with a built-in speech-to-text feature? So whether you use a laptop or desktop, you can generate text from your voice through your device’s microphone. Officially known as Dictation, the app allows you to transcribe text anywhere you can type it. So, for example, you can use Apple Dictation for your messaging and word processing apps.

The feature has been available since macOS Sierra as a free built-in feature. Earlier versions of Apple Dictation relied on its voice recognition software. However, it now relies on Siri for users of macOS Catalina onwards.

Typically, the app allows you to transcribe thirty seconds and below of audio. However, you can enable Enhanced dictation for longer transcription times. According to most users, the app is suitable for getting the first draft of your assignment, which you can manually edit later.

Follow these steps to enable Apple Dictation on your Mac:

1. Tap the Apple logo on the top-left toolbar of your screen and select System Preferences from the resulting menu.
2. Click on the Keyboard option from the system preferences screen.
3. Once there, click on the Dictation option located at the top of the menu.
4. Select On to activate the app in its default mode. In addition, you can check the Use Enhanced Dictation box to enable additional functions such as offline use and text commands like bold and italics.
5. Finally, select your language from the dropdown menu and choose a shortcut key.

Please note that you need to speak your punctuation loudly when using Apple Dictation. Otherwise, the app will consider them as regular words.

Part2: Top 2 Microsoft Word [Free & No Download]

Another option to consider is speech-to-text Microsoft Word Mac. The app is free to use and relies on Microsoft Azure Speech Services to transcribe text. Below are the requirements to use speech-to-text word mac.

• An external microphone for your Mac desktop, or you can use your built-in microphone for your MacBook. This is because speech-to-text on Microsoft word mac only allows input with a microphone rather than an audio file upload.
• An active Office 365 subscription. Please note you need to log in to your account for the app to function.
• Insider builds 16.32 (19120802) and above.
• An active internet connection.

Once you have everything set up, follow these steps to use speech-to-text on Word.

1. Launch Microsoft Word from your desktop.
2. Click on the Dictate button from the top menu of your Word document, and wait for the red dot to appear. The button features a microphone for easy identification.
3. Once the dot appears, start speaking to transcribe your text. Ensure you are in a quiet environment for the best results. In addition, speak louder when transcribing punctuations.
4. Click on the Dictate button to finish the transcription.

Part3: Top 3 Google docs

Google Docs is arguably the market’s most accurate free speech-to-text service. In addition, it allows you to transcribe your voice to text and format documents with your voice. However, you can only use the service through the Chrome browser.

Follow these steps to activate Google Docs voice typing on your Mac device:

1. Launch the Chrome browser on your macOS and select Docs from the app menu. Please note you will need an active Google account to use the service.
2. Open a new document and click on the Tools tab from the top menu.
3. Select Voice Typing from the menu to access speech-to-text on Google Docs.
4. Tap the microphone to start transcribing, and tap it again to finish.

Google Docs speech-to-text is available in 71 languages. In addition, it supports simple commands such as ‘create a bulleted list,’ which are unavailable on other speech-to-text apps. As such, it is one of the market’s most popular voice typing apps.

Part4: Top 4 Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Adding subtitles to your videos can be incredibly time-consuming if you do not have the right tools. However, with Filmora’s speech-to-text function, you can add subtitles to your video with a single click. In addition, it automatically recognizes audio in your videos and transcribes it to text with incredible accuracy. The plugin uses state-of-the-art algorithms to ensure the video industry’s most accurate speech technology.

Furthermore, you can import external files to your video’s timeline and edit them as you please. For example, you can import a video from your thumb drive and use the Filmora speech-to-text plugin to transcribe to text. Currently, the plugin can transcribe the text in 26 languages. As such, it is a favorite for vloggers, teachers, and film editors, who all have to deliver their content with great efficiency.

Please note that you must have Filmora installed on your Mac device to access the Speech to Text plugin. In addition, check if your Filmora version is compatible with the plugin before downloading. Once you confirm that you meet all the requirements, here is how to use the service:

• Launch the Filmora app on your Mac and open a new video workspace.
• Click on the microphone symbol at the bottom right corner of the page to start recording. Tap it once again to finish the recording.
• Tap the Tools tab on your main menu and select Speech to Text. Then, confirm your preferences and wait for the transcription.

Part5: Top 5 Dragon for Mac

Dragon Dictate is arguably the best dictation software currently on the market. According to most users, its accuracy and feature sets are next to none. For example, the Smart Format Rules learn how you represent dates, numbers, and abbreviations, resulting in less editing work for you. The Dragon Dictate app is free to download from the Apple Store.

Dragon for Mac users reports a dictation accuracy of nearly 99%, which is excellent in the speech-to-text software category. All of Nuance’s Dragon products use deep learning technology to capture your accent and cadence. As such, the app gets better at transcribing your text as you continue using it. In addition, dragon for Mac professional allows you to transcribe audio clips from uploaded files. For example, you can import audio from your iPhone to your Dragon Dictate workspace and transcribe it hassle-free.

Unfortunately, you cannot get a stand-alone dragon app for Mac. This is because Nuance discontinued its development in 2018. In addition, Microsoft’s acquisition of the company in 2021 proves that the decision is permanent. However, you can still use the Windows version of Dragon through Parallels, which allows you to run macOS and Windows simultaneously. In addition, this method also works for M1 Macs.

Part6: FAQs

Is there a difference between voice recognition and speech-to-text?

Voice recognition software allows your device to capture your accent and tone and then stores that data for different functions, such as user logins and speech-to-text functionality. For example, Siri will ask you to repeat a sentence several times as one of the setup steps.

Which is the best external device for the speech-to-text service?

Most users report better speech-to-text accuracy when using headsets compared to using an external microphone. This is because the microphone is much closer to your mouth, so your voice is less affected by external noise.

Can speech-to-text apps automatically translate a transcribed text?

Yes, they can. Apps such as Google’s Speech to Text include a translation feature in their functionality. However, you will need the Google Chrome browser to access Speech to text. This is because the service is only available to active google account holders.

How much faster is speech to text faster than typing?

A 2017 Stanford study states that speech to text is aboutthree times faster than typing . In addition, it found that speech-to-text apps can transcribe over 150 words per minute, while professional transcriptionists range between 50 to 80 words per minute.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Adding subtitles to your videos can be incredibly time-consuming if you do not have the right tools. However, with Filmora’s speech-to-text function, you can add subtitles to your video with a single click. In addition, it automatically recognizes audio in your videos and transcribes it to text with incredible accuracy. The plugin uses state-of-the-art algorithms to ensure the video industry’s most accurate speech technology.

Furthermore, you can import external files to your video’s timeline and edit them as you please. For example, you can import a video from your thumb drive and use the Filmora speech-to-text plugin to transcribe to text. Currently, the plugin can transcribe the text in 26 languages. As such, it is a favorite for vloggers, teachers, and film editors, who all have to deliver their content with great efficiency.

Please note that you must have Filmora installed on your Mac device to access the Speech to Text plugin. In addition, check if your Filmora version is compatible with the plugin before downloading. Once you confirm that you meet all the requirements, here is how to use the service:

• Launch the Filmora app on your Mac and open a new video workspace.
• Click on the microphone symbol at the bottom right corner of the page to start recording. Tap it once again to finish the recording.
• Tap the Tools tab on your main menu and select Speech to Text. Then, confirm your preferences and wait for the transcription.

Part5: Top 5 Dragon for Mac

Dragon Dictate is arguably the best dictation software currently on the market. According to most users, its accuracy and feature sets are next to none. For example, the Smart Format Rules learn how you represent dates, numbers, and abbreviations, resulting in less editing work for you. The Dragon Dictate app is free to download from the Apple Store.

Dragon for Mac users reports a dictation accuracy of nearly 99%, which is excellent in the speech-to-text software category. All of Nuance’s Dragon products use deep learning technology to capture your accent and cadence. As such, the app gets better at transcribing your text as you continue using it. In addition, dragon for Mac professional allows you to transcribe audio clips from uploaded files. For example, you can import audio from your iPhone to your Dragon Dictate workspace and transcribe it hassle-free.

Unfortunately, you cannot get a stand-alone dragon app for Mac. This is because Nuance discontinued its development in 2018. In addition, Microsoft’s acquisition of the company in 2021 proves that the decision is permanent. However, you can still use the Windows version of Dragon through Parallels, which allows you to run macOS and Windows simultaneously. In addition, this method also works for M1 Macs.

Part6: FAQs

Is there a difference between voice recognition and speech-to-text?

Voice recognition software allows your device to capture your accent and tone and then stores that data for different functions, such as user logins and speech-to-text functionality. For example, Siri will ask you to repeat a sentence several times as one of the setup steps.

Which is the best external device for the speech-to-text service?

Most users report better speech-to-text accuracy when using headsets compared to using an external microphone. This is because the microphone is much closer to your mouth, so your voice is less affected by external noise.

Can speech-to-text apps automatically translate a transcribed text?

Yes, they can. Apps such as Google’s Speech to Text include a translation feature in their functionality. However, you will need the Google Chrome browser to access Speech to text. This is because the service is only available to active google account holders.

How much faster is speech to text faster than typing?

A 2017 Stanford study states that speech to text is aboutthree times faster than typing . In addition, it found that speech-to-text apps can transcribe over 150 words per minute, while professional transcriptionists range between 50 to 80 words per minute.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The Ultimate Guide to LinkedIn Video Aspect Ratios for Better Visibility

The Ideal LinkedIn Video Aspect Ratios for Effective Posting

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Mastering LinkedIn Video Thumbnails: A Comprehensive Tutorial

How to Custom LinkedIn Video Thumbnail Size

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

If you have been looking for options to grab the potential of video posting on LinkedIn you are reading on the right page.

We will guide you through the importance of Linkedin thumbnail, and effective ways to create a thumbnail. Keep reading!!!

In this article

01 [What is a Linkedin Video Thumbnail and Its Size Specifications?](#Part 1)

02 [Publishing Videos On Linkedin](#Part 2)

03 [Ways To Publish Videos On Linkedin](#Part 3)

04 [Importance Of Thumbnails In Linkedin Video](#Part 4)

05 [Tips To Create An Interesting And Effective Linkedin Video Thumbnail](#Part 5)

Part 1 What is a LinkedIn video thumbnail and its size specifications?

A thumbnail for a video is like a preview image of the video and acts like its cover. The viewer will get an idea about what the video contains through its thumbnail image. Though the site chooses the first frame of the video as the thumbnail, you can even set a customized one that is attractive and interesting.

The LinkedIn video thumbnail size specifications are as follows:

● Image size: 1200 X 627 pixels

● Format of the image: JPG or PNG

● Maximum size of the image: 2MB

● Aspect Ratio: The aspect ratio of the thumbnail should match that of the video itself.

Part 2 Publishing videos on LinkedIn

If you are planning to publish a video on LinkedIn, the first thing to know is the place where it will be published. LinkedIn allows adding the videos on the personal feed as well as on the Company pages.

If you are into an established business or a brand having a large number of followers, paid video posts on the company page work best.

For the small- setups and businesses who are looking to promote their products and brands posting a video on the personal feed is a good idea. Initially, you can start by posting on your feed and then can later create a company page.

Part 3 Ways To Publish Videos On Linkedin

After you have decided that whether you will be posting a video on your company page or your personal feed, the next thing is to decide that how the video will be published. There are 3 different ways for posting a video as enlisted below.

● Using YouTube and Vimeo links

If you have your videos on Vimeo or YouTube you can paste their link on your LinkedIn account. To watch the video, a person needs to click on the link and it will then open in the hosting platform.

● Using LinkedIn Native Video

This is the most effective method where a video can be uploaded directly on your LinkedIn account from your system as well as your phone. While posting videos directly on LinkedIn, you can even add customized thumbnails, stickers, subtitles, and titles. A native video will play automatically as it is seen by the people in their feed and thus, they reach a larger number of people.

● Using LinkedIn video ads

To reach the target audience, a sponsored post is also an effective way and the video ads can be posted only through a company page. Depending on the type of product or the brand to be promoted, the video can be created.

Part 4 Importance Of Thumbnails In Linkedin Video

The LinkedIn video thumbnail is one of the important factors that make your video engaging and interesting. Before a person starts watching your video, you need to ensure that they get interested in it and click it. For grabbing this first-time attention, a custom thumbnail works great. You can use any interesting graphic or an image related to your video and edit it to create a customized thumbnail.

A thumbnail can only be used when videos are posted as native LinkedIn videos.

Part 5 Tips To Create An Interesting And Effective Linkedin Video Thumbnail

The following tips will help you create interesting thumbnails for your LinkedIn videos that will grab the viewers’ attention.

● Search for thumbnail templates

There are several sites like Canva, Visme, Postermywall, and others where you can get ready-made templates for creating impressive thumbnails. A variety of designs in different categories are available at these sites to choose from.

● Edit files using an editing tool

To edit the selected template or a fresh image to be used as a thumbnail, you would need a good editing tool. We recommend Wondershare Filmora Video Editor here as excellent software that can edit your files in multiple ways. The software can be downloaded on your Windows and Mac systems in a hassle-free manner and then multiple editing tools can be used to get the desired thumbnail image. Some of the key features supported by the software include enhancing files with effects, rotating, merging, cropping, flipping, adding text & tiles, adding overlays and filters, transitions and elements, motion tracking, color tuning, and much more.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

The interface of the software is simple and the process is fast which makes the software perfect for all types of users.

● Keep it simple and uncluttered

The thumbnail should be kept simple and without any clutter. Since LinkedIn is a professional platform there is no need for any unnecessary details needed.

● Let the thumbnail speak of your content

Create a thumbnail that speaks about the content of your video. If the thumbnail is interesting and gives an idea about your video, the viewer will open and watch it.

Key Takeaways from This Episode

● The LinkedIn video thumbnail is a cover image for your videos posted on LinkedIn.

● The videos on LinkedIn can be posted on the company page or as a personal feed.

● The videos can be posted as YouTube or Vimeo links, LinkedIn ads, or as native LinkedIn videos.

● There are several factors to create an effective LinkedIn video thumbnail and one of them is using professional editing software like Wondershare Filmora.

Try It Free Try It Free

If you have been looking for options to grab the potential of video posting on LinkedIn you are reading on the right page.

We will guide you through the importance of Linkedin thumbnail, and effective ways to create a thumbnail. Keep reading!!!

In this article

01 [What is a Linkedin Video Thumbnail and Its Size Specifications?](#Part 1)

02 [Publishing Videos On Linkedin](#Part 2)

03 [Ways To Publish Videos On Linkedin](#Part 3)

04 [Importance Of Thumbnails In Linkedin Video](#Part 4)

05 [Tips To Create An Interesting And Effective Linkedin Video Thumbnail](#Part 5)

Part 1 What is a LinkedIn video thumbnail and its size specifications?

A thumbnail for a video is like a preview image of the video and acts like its cover. The viewer will get an idea about what the video contains through its thumbnail image. Though the site chooses the first frame of the video as the thumbnail, you can even set a customized one that is attractive and interesting.

The LinkedIn video thumbnail size specifications are as follows:

● Image size: 1200 X 627 pixels

● Format of the image: JPG or PNG

● Maximum size of the image: 2MB

● Aspect Ratio: The aspect ratio of the thumbnail should match that of the video itself.

Part 2 Publishing videos on LinkedIn

If you are planning to publish a video on LinkedIn, the first thing to know is the place where it will be published. LinkedIn allows adding the videos on the personal feed as well as on the Company pages.

If you are into an established business or a brand having a large number of followers, paid video posts on the company page work best.

For the small- setups and businesses who are looking to promote their products and brands posting a video on the personal feed is a good idea. Initially, you can start by posting on your feed and then can later create a company page.

Part 3 Ways To Publish Videos On Linkedin

After you have decided that whether you will be posting a video on your company page or your personal feed, the next thing is to decide that how the video will be published. There are 3 different ways for posting a video as enlisted below.

● Using YouTube and Vimeo links

If you have your videos on Vimeo or YouTube you can paste their link on your LinkedIn account. To watch the video, a person needs to click on the link and it will then open in the hosting platform.

● Using LinkedIn Native Video

This is the most effective method where a video can be uploaded directly on your LinkedIn account from your system as well as your phone. While posting videos directly on LinkedIn, you can even add customized thumbnails, stickers, subtitles, and titles. A native video will play automatically as it is seen by the people in their feed and thus, they reach a larger number of people.

● Using LinkedIn video ads

To reach the target audience, a sponsored post is also an effective way and the video ads can be posted only through a company page. Depending on the type of product or the brand to be promoted, the video can be created.

Part 4 Importance Of Thumbnails In Linkedin Video

The LinkedIn video thumbnail is one of the important factors that make your video engaging and interesting. Before a person starts watching your video, you need to ensure that they get interested in it and click it. For grabbing this first-time attention, a custom thumbnail works great. You can use any interesting graphic or an image related to your video and edit it to create a customized thumbnail.

A thumbnail can only be used when videos are posted as native LinkedIn videos.

Part 5 Tips To Create An Interesting And Effective Linkedin Video Thumbnail

The following tips will help you create interesting thumbnails for your LinkedIn videos that will grab the viewers’ attention.

● Search for thumbnail templates

There are several sites like Canva, Visme, Postermywall, and others where you can get ready-made templates for creating impressive thumbnails. A variety of designs in different categories are available at these sites to choose from.

● Edit files using an editing tool

To edit the selected template or a fresh image to be used as a thumbnail, you would need a good editing tool. We recommend Wondershare Filmora Video Editor here as excellent software that can edit your files in multiple ways. The software can be downloaded on your Windows and Mac systems in a hassle-free manner and then multiple editing tools can be used to get the desired thumbnail image. Some of the key features supported by the software include enhancing files with effects, rotating, merging, cropping, flipping, adding text & tiles, adding overlays and filters, transitions and elements, motion tracking, color tuning, and much more.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

The interface of the software is simple and the process is fast which makes the software perfect for all types of users.

● Keep it simple and uncluttered

The thumbnail should be kept simple and without any clutter. Since LinkedIn is a professional platform there is no need for any unnecessary details needed.

● Let the thumbnail speak of your content

Create a thumbnail that speaks about the content of your video. If the thumbnail is interesting and gives an idea about your video, the viewer will open and watch it.

Key Takeaways from This Episode

● The LinkedIn video thumbnail is a cover image for your videos posted on LinkedIn.

● The videos on LinkedIn can be posted on the company page or as a personal feed.

● The videos can be posted as YouTube or Vimeo links, LinkedIn ads, or as native LinkedIn videos.

● There are several factors to create an effective LinkedIn video thumbnail and one of them is using professional editing software like Wondershare Filmora.

Try It Free Try It Free

If you have been looking for options to grab the potential of video posting on LinkedIn you are reading on the right page.

We will guide you through the importance of Linkedin thumbnail, and effective ways to create a thumbnail. Keep reading!!!

In this article

01 [What is a Linkedin Video Thumbnail and Its Size Specifications?](#Part 1)

02 [Publishing Videos On Linkedin](#Part 2)

03 [Ways To Publish Videos On Linkedin](#Part 3)

04 [Importance Of Thumbnails In Linkedin Video](#Part 4)

05 [Tips To Create An Interesting And Effective Linkedin Video Thumbnail](#Part 5)

Part 1 What is a LinkedIn video thumbnail and its size specifications?

A thumbnail for a video is like a preview image of the video and acts like its cover. The viewer will get an idea about what the video contains through its thumbnail image. Though the site chooses the first frame of the video as the thumbnail, you can even set a customized one that is attractive and interesting.

The LinkedIn video thumbnail size specifications are as follows:

● Image size: 1200 X 627 pixels

● Format of the image: JPG or PNG

● Maximum size of the image: 2MB

● Aspect Ratio: The aspect ratio of the thumbnail should match that of the video itself.

Part 2 Publishing videos on LinkedIn

If you are planning to publish a video on LinkedIn, the first thing to know is the place where it will be published. LinkedIn allows adding the videos on the personal feed as well as on the Company pages.

If you are into an established business or a brand having a large number of followers, paid video posts on the company page work best.

For the small- setups and businesses who are looking to promote their products and brands posting a video on the personal feed is a good idea. Initially, you can start by posting on your feed and then can later create a company page.

Part 3 Ways To Publish Videos On Linkedin

After you have decided that whether you will be posting a video on your company page or your personal feed, the next thing is to decide that how the video will be published. There are 3 different ways for posting a video as enlisted below.

● Using YouTube and Vimeo links

If you have your videos on Vimeo or YouTube you can paste their link on your LinkedIn account. To watch the video, a person needs to click on the link and it will then open in the hosting platform.

● Using LinkedIn Native Video

This is the most effective method where a video can be uploaded directly on your LinkedIn account from your system as well as your phone. While posting videos directly on LinkedIn, you can even add customized thumbnails, stickers, subtitles, and titles. A native video will play automatically as it is seen by the people in their feed and thus, they reach a larger number of people.

● Using LinkedIn video ads

To reach the target audience, a sponsored post is also an effective way and the video ads can be posted only through a company page. Depending on the type of product or the brand to be promoted, the video can be created.

Part 4 Importance Of Thumbnails In Linkedin Video

The LinkedIn video thumbnail is one of the important factors that make your video engaging and interesting. Before a person starts watching your video, you need to ensure that they get interested in it and click it. For grabbing this first-time attention, a custom thumbnail works great. You can use any interesting graphic or an image related to your video and edit it to create a customized thumbnail.

A thumbnail can only be used when videos are posted as native LinkedIn videos.

Part 5 Tips To Create An Interesting And Effective Linkedin Video Thumbnail

The following tips will help you create interesting thumbnails for your LinkedIn videos that will grab the viewers’ attention.

● Search for thumbnail templates

There are several sites like Canva, Visme, Postermywall, and others where you can get ready-made templates for creating impressive thumbnails. A variety of designs in different categories are available at these sites to choose from.

● Edit files using an editing tool

To edit the selected template or a fresh image to be used as a thumbnail, you would need a good editing tool. We recommend Wondershare Filmora Video Editor here as excellent software that can edit your files in multiple ways. The software can be downloaded on your Windows and Mac systems in a hassle-free manner and then multiple editing tools can be used to get the desired thumbnail image. Some of the key features supported by the software include enhancing files with effects, rotating, merging, cropping, flipping, adding text & tiles, adding overlays and filters, transitions and elements, motion tracking, color tuning, and much more.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

The interface of the software is simple and the process is fast which makes the software perfect for all types of users.

● Keep it simple and uncluttered

The thumbnail should be kept simple and without any clutter. Since LinkedIn is a professional platform there is no need for any unnecessary details needed.

● Let the thumbnail speak of your content

Create a thumbnail that speaks about the content of your video. If the thumbnail is interesting and gives an idea about your video, the viewer will open and watch it.

Key Takeaways from This Episode

● The LinkedIn video thumbnail is a cover image for your videos posted on LinkedIn.

● The videos on LinkedIn can be posted on the company page or as a personal feed.

● The videos can be posted as YouTube or Vimeo links, LinkedIn ads, or as native LinkedIn videos.

● There are several factors to create an effective LinkedIn video thumbnail and one of them is using professional editing software like Wondershare Filmora.

Try It Free Try It Free

If you have been looking for options to grab the potential of video posting on LinkedIn you are reading on the right page.

We will guide you through the importance of Linkedin thumbnail, and effective ways to create a thumbnail. Keep reading!!!

In this article

01 [What is a Linkedin Video Thumbnail and Its Size Specifications?](#Part 1)

02 [Publishing Videos On Linkedin](#Part 2)

03 [Ways To Publish Videos On Linkedin](#Part 3)

04 [Importance Of Thumbnails In Linkedin Video](#Part 4)

05 [Tips To Create An Interesting And Effective Linkedin Video Thumbnail](#Part 5)

Part 1 What is a LinkedIn video thumbnail and its size specifications?

A thumbnail for a video is like a preview image of the video and acts like its cover. The viewer will get an idea about what the video contains through its thumbnail image. Though the site chooses the first frame of the video as the thumbnail, you can even set a customized one that is attractive and interesting.

The LinkedIn video thumbnail size specifications are as follows:

● Image size: 1200 X 627 pixels

● Format of the image: JPG or PNG

● Maximum size of the image: 2MB

● Aspect Ratio: The aspect ratio of the thumbnail should match that of the video itself.

Part 2 Publishing videos on LinkedIn

If you are planning to publish a video on LinkedIn, the first thing to know is the place where it will be published. LinkedIn allows adding the videos on the personal feed as well as on the Company pages.

If you are into an established business or a brand having a large number of followers, paid video posts on the company page work best.

For the small- setups and businesses who are looking to promote their products and brands posting a video on the personal feed is a good idea. Initially, you can start by posting on your feed and then can later create a company page.

Part 3 Ways To Publish Videos On Linkedin

After you have decided that whether you will be posting a video on your company page or your personal feed, the next thing is to decide that how the video will be published. There are 3 different ways for posting a video as enlisted below.

● Using YouTube and Vimeo links

If you have your videos on Vimeo or YouTube you can paste their link on your LinkedIn account. To watch the video, a person needs to click on the link and it will then open in the hosting platform.

● Using LinkedIn Native Video

This is the most effective method where a video can be uploaded directly on your LinkedIn account from your system as well as your phone. While posting videos directly on LinkedIn, you can even add customized thumbnails, stickers, subtitles, and titles. A native video will play automatically as it is seen by the people in their feed and thus, they reach a larger number of people.

● Using LinkedIn video ads

To reach the target audience, a sponsored post is also an effective way and the video ads can be posted only through a company page. Depending on the type of product or the brand to be promoted, the video can be created.

Part 4 Importance Of Thumbnails In Linkedin Video

The LinkedIn video thumbnail is one of the important factors that make your video engaging and interesting. Before a person starts watching your video, you need to ensure that they get interested in it and click it. For grabbing this first-time attention, a custom thumbnail works great. You can use any interesting graphic or an image related to your video and edit it to create a customized thumbnail.

A thumbnail can only be used when videos are posted as native LinkedIn videos.

Part 5 Tips To Create An Interesting And Effective Linkedin Video Thumbnail

The following tips will help you create interesting thumbnails for your LinkedIn videos that will grab the viewers’ attention.

● Search for thumbnail templates

There are several sites like Canva, Visme, Postermywall, and others where you can get ready-made templates for creating impressive thumbnails. A variety of designs in different categories are available at these sites to choose from.

● Edit files using an editing tool

To edit the selected template or a fresh image to be used as a thumbnail, you would need a good editing tool. We recommend Wondershare Filmora Video Editor here as excellent software that can edit your files in multiple ways. The software can be downloaded on your Windows and Mac systems in a hassle-free manner and then multiple editing tools can be used to get the desired thumbnail image. Some of the key features supported by the software include enhancing files with effects, rotating, merging, cropping, flipping, adding text & tiles, adding overlays and filters, transitions and elements, motion tracking, color tuning, and much more.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

The interface of the software is simple and the process is fast which makes the software perfect for all types of users.

● Keep it simple and uncluttered

The thumbnail should be kept simple and without any clutter. Since LinkedIn is a professional platform there is no need for any unnecessary details needed.

● Let the thumbnail speak of your content

Create a thumbnail that speaks about the content of your video. If the thumbnail is interesting and gives an idea about your video, the viewer will open and watch it.

Key Takeaways from This Episode

● The LinkedIn video thumbnail is a cover image for your videos posted on LinkedIn.

● The videos on LinkedIn can be posted on the company page or as a personal feed.

● The videos can be posted as YouTube or Vimeo links, LinkedIn ads, or as native LinkedIn videos.

● There are several factors to create an effective LinkedIn video thumbnail and one of them is using professional editing software like Wondershare Filmora.

An Up-to-Date Guide to Social Media Aspect Ratio

An Up-to-date Guide to Social Media Aspect Ratio

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

● Minimum width: The minimum width must be around 600 by 600p.

● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

● Minimum width: It must be minimum 600p.

● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

● Minimum width: YouTube allows a minimum width of 426 by 240p.

● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

04LinkedIn

● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

● Minimum width: The minimum width accepted for LinkedIn videos is 360p.

● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

05Snapchat

● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

● Minimum width: It must be 32 by 32 pixels.

● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

07Pinterest

● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

● Minimum width: It should be not more than 240p.

● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

● Minimum width: The minimum width must be around 600 by 600p.

● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

● Minimum width: It must be minimum 600p.

● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

● Minimum width: YouTube allows a minimum width of 426 by 240p.

● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

04LinkedIn

● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

● Minimum width: The minimum width accepted for LinkedIn videos is 360p.

● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

05Snapchat

● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

● Minimum width: It must be 32 by 32 pixels.

● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

07Pinterest

● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

● Minimum width: It should be not more than 240p.

● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

● Minimum width: The minimum width must be around 600 by 600p.

● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

● Minimum width: It must be minimum 600p.

● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

● Minimum width: YouTube allows a minimum width of 426 by 240p.

● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

04LinkedIn

● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

● Minimum width: The minimum width accepted for LinkedIn videos is 360p.

● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

05Snapchat

● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

● Minimum width: It must be 32 by 32 pixels.

● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

07Pinterest

● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

● Minimum width: It should be not more than 240p.

● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

● You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

● If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

● Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

● Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

● Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

● Minimum width: The minimum width must be around 600 by 600p.

● Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

● Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

● Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

● Minimum width: It must be minimum 600p.

● Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

● Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

● Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

● Minimum width: YouTube allows a minimum width of 426 by 240p.

● Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

● Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

04LinkedIn

● Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

● Minimum width: The minimum width accepted for LinkedIn videos is 360p.

● Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

05Snapchat

● Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

● Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

● Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

● Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

● Minimum width: It must be 32 by 32 pixels.

● Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

● Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

07Pinterest

● Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

● Minimum width: It should be not more than 240p.

● Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

● Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

● Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

● Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

● Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

● Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● **Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

● **Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

● In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

● Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

● Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

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